1 / 19

Chapter 9 Consumer Culture

Chapter 9 Consumer Culture. Learning Outcomes. Understand how culture provides the true meaning of objects and activities Use the key dimensions of core societal values to apply the concept of cultural distance Define acculturation and enculturation. Learning Outcomes.

daire
Download Presentation

Chapter 9 Consumer Culture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Chapter 9Consumer Culture

  2. Learning Outcomes • Understand how culture provides the true meaning of objects and activities • Use the key dimensions of core societal values to apply the concept of cultural distance • Define acculturation and enculturation

  3. Learning Outcomes • List fundamental elements of verbal and nonverbal communication • Discuss current emerging consumer markets and scan for opportunities

  4. What is Culture? • Consumer culture represents the commonly held societal beliefs that define what is socially gratifying within a specific society

  5. Culture, Meaning, and Value

  6. Cultural Norms and Sanctions • Cultural Norm • Rule that specifies the appropriate behavior in a given situation within a specific culture • Cultural Sanctions • Penalties associated with performing a nongratifying or culturally inconsistent behavior

  7. Origin of Culture • Ecological factors • The physical characteristics that describe the physical environment and habitat of a particular place • Tradition • The customs and accepted ways of structuring society • Includes things like the family and political structures of a society

  8. Dimensions of Cultural Values

  9. Cultural Distance • Represents how disparate one nation is from another Where, • CD = Cultural Distance • TCSV = Target Country Value Score on Dimension i • BCSV = Baseline Country Value Score on Dimension i

  10. How Is Culture Learned?

  11. Fundamental Elements of Communication • Verbal communication • Translational equivalence • Metric equivalence • Globish • Nonverbal communication • Time • Mannerisms/Body Language • Space • Etiquette/Manners • Relationships • Agreement • Symbols

  12. Emerging Cultures

More Related