1 / 17

Persuasion: Content and Subject Matter

Persuasion: Content and Subject Matter. Goal: To convince someone to adopt an opinion, perform an action, or both Method: Appeal to minds and emotions of audience. Learning Targets. I can …

daisy
Download Presentation

Persuasion: Content and Subject Matter

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Persuasion: Content and Subject Matter Goal: To convince someone to adopt an opinion, perform an action, or both Method: Appeal to minds and emotions of audience

  2. Learning Targets I can… • explain how the speaker’s language choices and use of evidence and/or rhetorical devices affects the meaning of his/her message. • use language choices and rhetorical devices to evaluate a speaker’s purpose. • evaluate the validity of a speaker’s position based on the logic of his/her argument. • use persuasive techniques to create an argument that addresses a target audience and achieves a purpose.

  3. Goals of Persuasion: • To get someone to do something • To get someone to believe something • To get someone to change his/her mind

  4. Components of Persuasion: • Goals: Know your purpose. • Target Audience: Know whom you are addressing. • Approach: Know what will trigger your audience into action.

  5. Approaches for Content: • Logical Appeals • Fact-basedand provable • Ethical Appeals • Based on sense of right and wrong • Emotional Appeals • Use of propaganda to manipulate audience

  6. Logical Appeals: • Expert Opinion: a credible, believable source on a given topic • Expert Witnesses: provide credible and provable testimony that supports writer/speaker’s argument • Facts/statistics: provable data on given topic

  7. Ethical Appeals: • Target audience’s sense of right and wrong • Ask audience to follow their moral code and desire for justice

  8. Emotional Appeals: • Manipulation through Propaganda or Fallacious Reasoning • Propaganda Approaches: • Bandwagon • Testimonial • Transfer • Name Calling • Glittering Generalities

  9. Propaganda Approach: Bandwagon • Peer Pressure: • “Everybody is doing it! Jump on board!”

  10. Propaganda Approach: Name-calling • Reject or condemn based on judgment or prejudices • No facts or evidence offered to support stereotype

  11. Propaganda Approach: Glittering Generalities • Uses generic words, like democracy, freedom, good, right, or proper, to describe something • Audience assumes speaker is using their definition of the word chosen

  12. Propaganda Approach:Transfer • False connection • Carries over authority, connection, prestige of something we respect to something that does not logically connect

  13. Propaganda Approach:Testimonial • Famous person makes you want to invest in product • Ex: ProActiv (Justin Bieber), CoverGirl (P!nk, Taylor Swift), GarnierNutrisse (Tina Fey)

  14. E-Trade

  15. Life Water Lizards

  16. Coke

More Related