1 / 13

Ernest Tai Ericsson Limited

One-Stop shop to Mobile Internet. Ernest Tai Ericsson Limited. Sept 10, 2002. MSISDN not in MMS database, UAProf indicates MMS !. 1. MSISDN UA-Prof. Operator X. My Menu What’s New? Menu List Option. When configuration message arrives, press Yes. Subscribe to MMS service for free?

daleallen
Download Presentation

Ernest Tai Ericsson Limited

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. One-Stop shop toMobile Internet Ernest Tai Ericsson Limited Sept 10, 2002

  2. MSISDN not in MMS database, UAProf indicates MMS ! 1 MSISDN UA-Prof Operator X My Menu What’s New? Menu List Option When configuration message arrives, press Yes. Subscribe to MMS service for free? Subscribe? OTA MMS configuration to MSISDN X Compose a message 2 MMS settings Configured Operator X MMS configuration, press yes to proceed ! Proceed? To: 9123456 From: xxxx Subject: xxx Send? 3 4 ? MMS, WAP, SMS? OFF? Operator Y Operator X 90% of the time, a new MMS user …

  3. List Games for P800 1 2 UA-Prof Java game $15 $15 Java game Downloading Operator Operator My Menu What’s new? Menu List Option Content Charges GPRS Charges 3 Connection is bad. Am I charged? Call CS Hotline 4 Cell reselection Moving ! Java game Downloading 90% Java game Downloading ERROR ! Data Nack Data Nack 80% of time, a new Java user…

  4. Content Person Person Person P2C P2P Operator Operator How to enable different handsets to talk? Enabling one content to address all handsets & Web? XML, HTML, WML1.2, WML1.3, XHTML Java MMS WAP(color) WAP(b&w) SMS How to enable CP to supply contents efficiently? How to enable inter-operator messaging? Operator X Operator Y What communication problem we are solving?

  5. It’s not only about technology … it’s about … Marketing • Technology Enablers • WAP, MMS, Java, IMPS, MoD End user experience • Customization, Integration • Inter-operator • Legacy phone • Flexible charging • Content management Integration Customization • End user experience • Performance, contents, portal Technology Enablers • Marketing • Branding, service offering

  6. Auto registration CP support First time user Content Provider Interface MMC SOAP HTTP SMTP AutomaticAdd to directory SubscriberDirectory Legacy Phone support Email support MMS Phone Email to Phone Phone to Email WAP Phone MMC Web Retrieval MMS – Enable P2P and P2C

  7. ICQ - 127M users, 700M message per day IMPS – Enable P2P and M2I ICQ Client User Status, Mood, Location Buddy List, Chat Room Comply with WirelessVillage IMPS standard Interwork with ICQ, Yahoo/AOL Messenger Interwork with MMS, SMS, WAP, Java

  8. MMS gateway Internet Browsing Content Management Text Messaging 2.5G Network WAP gateway GGSN SMS center Picture Messaging Mobile Positioning Instant Messaging 3G Network Java Provisioning Java Gaming, MTV Content Providers Video Streaming Video Streaming Location-based service Network Management Billing Mediation The technology is here, to integrate it end-to-end is the key InstantMessaging Satisfying End-user experience through e2e Performance Optimization

  9. WAP/ Interactive Multi-media/ Streaming FTP KPIs KPIs KPIs Service Network KPIs Core Network KPIs Radio Network KPIs End-to-end Performance Optimization -Latency -Throughput -Successful Service Attempt -Dropped Service Capacity, Processor Load, Channel loading, Dropped Calls Congestion

  10. Simple tools for content creation Tools to Resize pictures (WAP, MMS, Java, MPS, etc.) Capture portions of pictures Add multiple frames, voice clips, Ringtones Sample Viewer SelectRegion Brightness Enlarge Frame assembler Rotate Shrink

  11. Finally … Content Providers Java Games MMS E-card Mobile Finance MMS Ringtone

  12. Summary Users • User Experience is everything • Enablers without customization will not meet the user experience • The principle is enabling P2P and P2C communication • Ericsson provides the enablers, networks, and integrate end to end • e2e optimization enhance experience • Contentstools, Content providers alliance helps operator reduce time-to-market Network Enablers content

  13. One-stop shop to Mobile Internet

More Related