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Survival Tactics at Ethicon Endo-Surgery

Survival Tactics at Ethicon Endo-Surgery. Cindy Meisner Ethicon Endo-Surgery, Inc. SLA Pharmaceutical & Health Technology Division Spring Meeting April 5, 2005. Challenges. Intense scrutiny Slashed headcount Decreased budget Increased competition. Device/Ethicon Challenges.

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Survival Tactics at Ethicon Endo-Surgery

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  1. Survival Tactics at Ethicon Endo-Surgery Cindy Meisner Ethicon Endo-Surgery, Inc. SLA Pharmaceutical & Health Technology Division Spring Meeting April 5, 2005

  2. Challenges • Intense scrutiny • Slashed headcount • Decreased budget • Increased competition

  3. Device/Ethicon Challenges • Non-traditional role • Elimination/outsourcing of specialist roles • Materials specialists • Patent specialists • Standards specialists • Biocompatibility specialists • Information technology specialist

  4. Solutions • Outsourced services • Elimination of low-value services • Virtual transition • Branding • Differentiation • Alignment with client processes

  5. But… • Did not want to cut more services • Wanted to add more services • Only 2 people

  6. Thoroughly examined all skill sets, roles, and responsibilities

  7. Changes • Added new roles: • Business Relationship Manager • Information technology specialist • Graphic artist

  8. And…

  9. Outsourced everything

  10. Yes, everything

  11. But we manage the outsourcingand Our sphere of influence is extended

  12. Services • Virtual library • Custom research • Monitoring & alerting • Training, programming & consulting

  13. Team Leader Business relationship management Planning Administration Budget Consulting & training services Analyst (Project Manager) Electronic resources management Vendor relations Research services Monitoring & alerting services Ethicon Roles

  14. #1Outsource to End-users

  15. #2 Consultant Network:The Inner Circle • Four research consultants • Technical consultant • Graphic designer/library and user services

  16. #3 Expanded Consultant Network • Patent research consultant • Four consulting firms

  17. Inner Circle Investment • EES email address • Access to EES/J&J network • Laptop with remote access • Passwords for premium sources • Provide full-time work • 30 hours for professional development

  18. Inner Circle Investment, cont. • Office space for non-remote consultants • PO and supplier management (secrecy agreements, etc.) • Team meetings • Team building events

  19. ROI • Loyal and committed partners • Knowledge of the business • Fast turnaround • Professional camaraderie

  20. Customer Benefit • Saves time, money, effort • Provides turnkey service • Consistent results • High quality results

  21. Challenges • Recruit and select right team • Develop effective and efficient processes • Manage relationships • Communicate! Communicate! Communicate!

  22. Process for Engagement • Ethicon associate initiates project and partners with client (gathers requirements, etc.) • Ethicon associate gives project requisition to consultant • Consultant delivers results to client and/or Ethicon associate • Consultant sends completed requisition to Ethicon associate • Ethicon associate records project data and monitors client satisfaction

  23. Outlook • # of Ethicon employees will not increase • # of consultants will likely increase • Company information function will remain

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