1 / 11

Social Media & Analytics

Social Media & Analytics. By: Molly McAuliffe, Katie Morse, Andrew Tran, & Mitchell Wong October 7, 2019 Section 080 - Professor Preston BI & Data Analytics. Agenda. SWOT Analysis. Facebook & Facebook Analytics. Conclusion. Case Study. What is Facebook Analytics?. VIDEO:.

danabryant
Download Presentation

Social Media & Analytics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media & Analytics By: Molly McAuliffe, Katie Morse, Andrew Tran, & Mitchell Wong October 7, 2019 Section 080 - Professor Preston BI & Data Analytics

  2. Agenda SWOT Analysis Facebook & Facebook Analytics Conclusion Case Study

  3. What is Facebook Analytics?

  4. VIDEO: https://developers.facebook.com/videos/f8-2016/facebook-analytics-for-apps-new-features-and-highlights/

  5. SWOT ANALYSIS Strengths of Facebook Analytics Channel Prioritization Visual Aids Omni-channel

  6. SWOT ANALYSIS Weaknesses of Facebook Analytics FAIRLY NEW TO THE MARKET NOT AS POWERFUL AS ITS COMPETITORS LACK OF EDUCATIONAL RESOURCES 01 02 03

  7. SWOT ANALYSIS Opportunities of Facebook Analytics EXPANDING THEIR OTHER SUBSIDARIES CAPTURE THE EMERGING MARKET PRODUCT DEVELOPMENT

  8. SWOT ANALYSISThreats to Facebook Analytics Federal Trade Commission Privacy Consent Degree - 2011 Cambridge Analytica - 2018 $5 Billion Fine - 2019 LEGISLATIVE REGULATION COMPETITION Emerging Market Developed Market

  9. CASE STUDY 60% Higher return on ad spend 21% Increase in average order value 67% Increase in sales conversion rate 43% Lower cost per order

  10. Questions? KEY TAKEAWAYS QUESTIONS?

  11. Bibliography Burd, Tim. “Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy.” AdLeaks, 31 Aug. 2017, www.adleaks.com/facebook-analytics-vs-google-analytics-battle-advertising-supremacy/. Cheung, Billy. “Who Are Facebook's Main Competitors?” Investopedia, Investopedia, 3 Sept. 2019, www.investopedia.com/ask/answers/120314/who-are-facebooks-fb-main-competitors.as “Facebook Analytics.” Facebook Analytics: Drive Growth to Web, Mobile & More, analytics.facebook.com/. Foxwell, Andrew. “3 Benefits of Facebook Analytics.” Jon Loomer Digital, 29 Nov. 2017, www.jonloomer.com/2017/11/29/facebook-analytics/. II, RexlyPenaflorida. “Making Sense of Facebook Page Analytics.” ReviewTrackers, ReviewTrackers, 24 Jan. 2019, www.reviewtrackers.com/facebook-business-page-analytics/. Isaac, Mike, and Cecilia Kang. “Facebook Expects to Be Fined Up to $5 Billion by F.T.C. Over Privacy Issues.” The New York Times, The New York Times, 24 Apr. 2019, www.nytimes.com/2019/04/24/technology/facebook-ftc-fine-privacy.html. Isaac, Mike, and Sheera Frenkel. “Facebook Security Breach Exposes Accounts of 50 Million Users.” The New York Times, The New York Times, 28 Sept. 2018, www.nytimes.com/2018/09/28/technology/facebook-hack-data-breach.html?module=inline. Kang, Cecilia. “Facebook Fine Could Total Billions If F.T.C. Talks Lead to a Deal.” The New York Times, The New York Times, 15 Feb. 2019, www.nytimes.com/2019/02/14/technology/facebook-ftc-settlement.html?module=inline. MacBride, Elizabeth. “Facebook's Seven Largest Emerging Markets Competitors.” Forbes, Forbes Magazine, 30 Sept. 2017, www.forbes.com/sites/elizabethmacbride/2017/09/30/facebooks-seven-emerging-markets-competitors/#438290d677db. Marvin, Rob, et al. “The Best Social Media Management & Analytics Tools for 2019.” PCMAG, 23 Aug. 2019, www.pcmag.com/roundup/337820/the-best-social-media-management-analytics-tools. “Why Your Analytics Needs to Measure the Complete Customer Journey.” Facebook Analytics: Drive Growth to Web, Mobile & More, analytics.facebook.com/blog/why-your-analytics-need-to-measure-the-complete-customer-journey?utm_source=social-facebook&utm_medium=analytics&utm_campaign=organic&utm_content=post-url&utm_offering=blog&utm_product=journeyblog_032819&fbclid=IwAR0USq7CsOmJFkYo2t69VujYEsB03hYHaiKkybpppICN9FGkuGjSlUfBEoI. Lilly Pulitzer. (n.d.). Retrieved from https://www.facebook.com/business/success/lilly-pulitzer.

More Related