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Strategic Design: The Art of Social Sculpting

Strategic Design: The Art of Social Sculpting. Tracy Fullerton, Assistant Professor USC School of Cinema-TV Interactive Media Division Co-director, EA Game Innovation Lab tfullerton@cinema.usc.edu. Interactive Media Division. EA Game Innovation Lab. Cloud.

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Strategic Design: The Art of Social Sculpting

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  1. Strategic Design: The Art of Social Sculpting Tracy Fullerton, Assistant Professor USC School of Cinema-TV Interactive Media Division Co-director, EA Game Innovation Lab tfullerton@cinema.usc.edu

  2. Interactive Media Division

  3. EA Game Innovation Lab

  4. Cloud

  5. Early Prototypes: Camera & Control 2D prototype Particle prototype 1 Particle prototype 2 Camera prototype Camera & Control prototype

  6. User Testing

  7. Play Cloud Video

  8. www.thatcloudgame.com • Released November 2005 (free download) • Featured on: • CBS Sunday Morning • G4 Attack of the Show • SpikeTV Gamehead • As of now, there have been ~500,000 downloads

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