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THE FUTURE OF TELEVISION. FUTURE. 1. THE FUTURE OF TV. Is Television dead or dying? Is TV radically changing its form? What is the impact of going online? Is broadcasting becoming narrowcasting? Will reality TV kill quality drama?. http://www.youtube.com/watch?v=Vl5WYBRy4Zg.
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THE FUTURE OF TELEVISION FUTURE 1
THE FUTURE OF TV • Is Television dead or dying? • Is TV radically changing its form? • What is the impact of going online? • Is broadcasting becoming narrowcasting? • Will reality TV kill quality drama?
THE FUTURE OF TELEVISION Free to air TV in decline? 5
THE FUTURE OF TELEVISION Free to air TV in decline 6
THE FUTURE OF TELEVISION Fragmented audiences 8
NEW TECHNOLOGIES 3D screens, smart TV 10
THE FUTURE OF TELEVISION Broadcasters going multichannel 11
THE FUTURE OF TELEVISION ABC TV – a case study From 1 TV channel to 4 iView for viewing online Arts online Mark Scott driving the online space 12
THE FUTURE OF TELEVISION ABC TV – a case study http://www.abc.net.au/ 13
THE FUTURE OF TELEVISION TV going online 14
THE FUTURE OF TELEVISION Viral marketing 15
BBC – a case study http://www.bbc.co.uk/virtualrevolution/makingofprog1.shtml 16
THE FUTURE OF TELEVISION Interactive – do it yourself TV 17
Prosumers are strongly motivated to DIY The Straits TimesE.g. Clip: Straits Time’ Stomper’ ~ • http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_617208.html
THE FUTURE OF TELEVISION Audiences interacting with content 21
THE FUTURE OF TELEVISION Interacting via the second screen 25
THE FUTURE OF TELEVISION The Rise of HBO 26
THE FUTURE OF TELEVISION The most illegally downloaded show of 2012 28
THE FUTURE OF TELEVISION According to a report on TorrentFreak, the first episode of Game of Thrones’ latest season was downloaded more than a million times in the 24-hour period after it premiered on HBO, with more than 160,000 people sharing one single torrent simultaneously at one point, setting a new record for the largest BitTorrent swarm ever. Wired Mag. 29
It’s interesting to see various Game of Thrones and HBO executives increasingly make public statements to the effect of, essentially, enjoying and embracing the piracy as a sign that they’re doing something right. Are we slowly heading towards an outright endorsement of piracy at some point as something that grows the fanbase — or the sort of reasonably-priced HBO streaming service that fans have been begging to pay for?
THE FUTURE OF TELEVISION Australia accounts for 10% of all pirating worldwide. 31
Is this television - reality TV https://www.youtube.com/watch?v=S3b04PBTv_0 http://www.youtube.com/watch?v=8eBr8Th__NA
THE FUTURE OF TELEVISION THE FUTURE • Free to air model is broken • The future is online 34
THE FUTURE OF TELEVISION REFERENCES Lowry, B. TV Viewers turn on, tune out. Variety 5 Sept. 2011. Academic OneFile. Ross Horsley, ‘Masculinities on the Web’, in David Gauntlett & Ross Horsley’, Web Studies (2nd ed.), Arnold, London, 2004, pp. 69-79. Jayne Armstrong, ‘Web Grrrls, Guerrilla Tactics: Young Feminisms on the Web’ in Web Studies (2nd ed.), Arnold, London, 2004, pp. 92-102. 35