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ILC corporate design, logo and communication plan

ILC corporate design, logo and communication plan. Barbara Warmbein. logos. We all know logos We wanted one too! (launch 18 May). before. after. www.linearcollider.org. before . after. NewsLine. brochure. We are working on a corporate brochure About 3 pages

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ILC corporate design, logo and communication plan

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  1. ILC corporate design, logo and communication plan Barbara Warmbein Global Design Effort

  2. logos We all know logos We wanted one too! (launch 18 May) Global Design Effort

  3. before after www.linearcollider.org Global Design Effort

  4. before after NewsLine Global Design Effort

  5. brochure • We are working on a corporate brochure • About 3 pages • Topics: why do we want the ILC (physics questions), what will it look like, who is working on the project • Visually stunning • For decision makers and general public • Mock-up will be shown at Vancouver Global Design Effort

  6. For you • http://www.linearcollider.org/cms/?pid=1000286 • Logos (colour, b&w, reverse) • Powerpoint template • If you need other material let me know Global Design Effort

  7. Judy Jackson • Goal • Build the International Linear Collider Global Design Effort

  8. Judy Jackson • Strategy • Use collaborative, strategic communication to build support for constructing the international linear collider for particle physics research. • Collaborative means we plan and carry out communication together on a global scale, combining resources and coordinating regional communication efforts. • Strategic means we keep our eyes on the goal and put our communication resources where they will do the most good. Global Design Effort

  9. Judy Jackson • Tactics • Develop common ILC logo, common graphic standards • Publish weekly electronic ILC newsletter • Develop ILC Web site, build traffic • Prepare ILC talks in many languages • Cultivate partnerships with industry • Develop common messages, try them on audiences • Develop answers to hard questions • What’s it for? Why now? How much? Where? • Get communication on the agenda at ILC workshops at all levels Global Design Effort

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