Media Literacy: One of the 21st Century Literacy Skills All Students (& Teachers) Need To Succeed

1. Media Literacy: One of the 21st Century Literacy Skills All Students (& Teachers) Need To Succeed Frank W. Bakerfbaker1346@aol.comMedia Literacy Clearinghouse www.frankwbaker.com March 17-19, 2009

3. Capstone Press Greenwood Press

4. Media Literacy: One of the 21st Century Literacy Skills All Students (& Teachers) Need To Succeed 81% of teachers agreed that helping young people to think critically about popular media is an important part of the job Media Awareness Network

5. Media Literacy: One of the 21st Century Literacy Skills All Students (& Teachers) Need To Succeed What is media literacy?

6. Media literacy is: “ concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques…. “Media Literacy Resource Guide, Ministry of Education Ontario, 1997

7. Media literacy is: “…..More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products.” Media Literacy Resource Guide, Ministry of Education Ontario, 1997

8. The need for training Our students are growing up in a world saturated with media messages…yet, they(and their teachers)receive little.. training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.”Source: R. Hobbs, Journal Adult & Adolescent Literacy, February 2004

9. 21st Century Skills Source: Partnership for 21st Century Skills   www.21stcenturyskills.orgMedia literacy falls into the Information, Media, and Technology Skills area

12. Benefits of media literacy education " a growing body of research suggests that media literacy instruction improves student reading, viewing, and listening;comprehension of print, audio, and video texts; message analysis and interpretation; and writing skills."

13. Media literacy in SC Teaching Standards ELA Standards Guiding Principle # 8 “An effective ELA curriculum utilizes all forms of media to prepare students to live in an information-rich society.”

14. Media literacy in SC Teaching Standards

15. Blooms: for the digital age http://www.techlearning.com

16. My approach Visual Ads Incorporating Moving imagesLiteracy Images

17. Media literacy:key concepts • All media are constructed • Media use unique languages • Media convey values and points-of-view • Audiences negotiate meaning • Media: power (influence) and profit Source: Center for Media Literacy

18. Critical thinking questions • Who produced/created the message? • For what purpose was it produced? • Who is the ‘target audience’? • What techniques are used to attract attention; increase believability? • Who or what might be left out; why?

19. Critical thinking questions • Who benefits from the message being communicated in this way? • What lifestyles are promoted? • How do you know what it means? • Where can you go to verify the info?

20. Visual Literacy Considering the critical viewing questions, let’s examine some images

21. Classroom Applications Visual LiteracyGraphic Novels

22. Classroom Applications Visual Literacy

23. Classroom Applications Advertising

24. Classroom Applications News & Information literacy

25. Classroom Applications PBS series about World War II encouraged students to identify and interview veterans and document their stories using digital tools: digital storytelling www.pbs.org/thewar

26. Classroom Applications Parody/Satire

27. Classroom Applications • Who created it? • For what purpose? • Who benefits? • For which audience? • Using what techniques? • What lifestyle is promoted? • Where (what publication) might you find this; why? • How does it make you feel? • How might I change the message?

28. Knowitall ARTOPIA:Be A Media Critic

29. Teaching in the 21st C “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.” Jim Burke, fromThe English Teacher’s Companion

30. Teaching in the 21st C "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" Heidi Hayes JacobsEd Consultant

31. Languages of TV & Film • Cameras a) Movement b) positioning c) use of lens • Lights • Audio (includes music, sound effects) • Editing (post production; special effects) • Set design • Actors: wardrobes; expressions

32. Media Literacy: One of the 21st Century Literacy Skills All Students (& Teachers) Need To Succeed

33. Media Literacy: One of the 21st Century Literacy Skills All Students (& Teachers) Need To Succeed Cinderella’s Magical Talking Vanity

34. Media Literacy: One of the 21st Century Literacy Skills All Students (& Teachers) Need To Succeed ACTIVITYMost students don’t understand the process of media making: once they do Understand—they will greater appreciate The power of media

35. From Page to Screen

37. Storyboard

38. Watch the scene Grocery store

39. Actual Storyboards

40. Some new resources New “news literacy” games Watching TV News: How To Be A Smarter Viewer Available at NewsU.org (FREE)

41. Professional Development Frank Baker Fbaker1346@aol.com Media Literacy Clearinghouse http://www.frankwbaker.com