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Idea Genes - Strategic DNA

Idea Genes - Strategic DNA. Stuart Henshall April 13 2001. Species versus species. New competitive landscape Genetic structure Idea genes new DNA of value Viruses infect the network. Fast Company August 2000. Web Taxonomy and Functionalities. Where is the gene pool?

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Idea Genes - Strategic DNA

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  1. Idea Genes - Strategic DNA Stuart Henshall April 13 2001

  2. Species versus species New competitive landscape Genetic structure Idea genes new DNA of value Viruses infect the network Fast Company August 2000

  3. Web Taxonomy and Functionalities • Where is the gene pool? • How do you categorize them? • Can you identify new functionalities? • Are new hives emerging? Best of web searches+

  4. “Functionalities” the DNA for tomorrow’s strategist! • Functionalities are the DNA which enable the business to interact with its customers • Just as the different genomes contribute to success or failure of an animal species so it is with these business models – only life and death is faster!

  5. Functionalities around ebay Auctions Browsing Reporting www.ebay.com Feedback Realtime Auctions Categor- ization ebay pioneers the market. Position circa mid 1999 Forums Safe Harbor Pass- words Regis- tration Person- alization Privacy Policy Search

  6. Functionalities for emerging marketspace • Deconstruct any internet business into its component functionalities and show how the “genes” combine to create the business and thus its value. • Competitors with more of the right genes will ultimately destroy businesses with inferior DNA. Possible clues for the investor and manager.

  7. Functionalities around the online auction market Anywhere Mail Contact Browsing Reporting www.ebay.com Feedback Realtime Auctions www.auctionwatch.com Rates Compar- isons Categor- ization Appraisals Ebay pioneers the market. Massive number of new entrants Auctionwatch links auctions Simplifies search and find function Auction News Forums Counters Safe Harbor Pass- words Links all Auctions Payment Systems Regis- tration Person- alization Privacy Policy Search E-Post- cards

  8. Discussion: Creating Corporate DNA! • Functionality: How might changing Internet functionality re-define your model? Reorganize as the customers value star? • Intermediation: Identify intermediaries that change the proposition behind your business or industry. Using the additional functionalities identified in the list identify new possible combinations. • What value added benefits are provided by this proposition? Who’s who in the food chain? Are new possible species emerging?

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