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SEO Tulsa: A Simple Guide to SEO for Small Businesses (Updated 2019)

Get more leads through better SEO. This guide aims to walk you through the basics of SEO and how to apply it to Tulsa and surrounding areas.

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SEO Tulsa: A Simple Guide to SEO for Small Businesses (Updated 2019)

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  1. TULSA SEO A S I M P L E G U I D E T O S E O F O R S M A L L B U S I N E S S E S ( U P D A T E D 2 0 1 9 ) By Levi Smith

  2. 1 T H E B A S I C S O F L O C A L S E O Ranking your local business can be challenging, especially if you don't know the steps to take to get your business to show in the right places. The first place to start is the bread and butter of local SEO: Google My Business (GMB). This is a Google My Business listing and it's the easiest and best way for people in the Tulsa area to find your business. There are many businesses in Tulsa that don't have a GMB listing. Tip #1 Submit your business to Google My Business (And Bing, and Yelp, and Yahoo, and Apple Maps... you get the idea) pack accounts for 1/3 of all local clicks on Google Search results. Getting into the 3 pack is no easy feat. It requires that you put time and effort into your GMB listing, have good reviews, and post quality and relavent content. Tip #2 Get in the 3 pack of top results... Tip #2.5 Only if it were that easy. The 3 Tip #3 Citations are one of the biggest local business ranking factors. Citations refer to the Name, Address, and Telephone number of your business display on as many other websites as you can, the more the better and even better if they are in the same format.

  3. 2 B E G I N N E R S E O B E S T P R A C T I C E S Google My Business listings, the 3 pack, and citations are a great place to start, but they will only take you so far if you don't have quality content on your website in the format that search engines understand. Search engines have been developed over the years to respond to and rank higher the content that is of better quality and most relevant to user searches. Keywords - Words or phrases that you believe people will type into search engines to find your business. Follow the best practices below to make sure that your website makes sense to search engines. Determine what people would type in to search engines to find your business Create high quality content relevant to what people are searching for. Website Performance The performance of your website is a big factor in to how well it ranks on search engines. So make sure that your website is fast to load and works great on mobile devices. Basic SEO Best Practices for Your Web Pages Following these steps for each page of your website is like ensuring you have a solid foundation for you home, it's an absolute must! On Each Page -Make sure that your keyword is in your H1. -Place that same keyword in title tag. -While your at it, go ahead and put it in the URL. -Keep that URL at no more than 5 words seperated by hyphens. -Use your Meta Description as a sales pitch to the good people searching on Google.

  4. 3 H O W T O R A N K I N T U L S A A N D S U R R O U N D I N G C I T I E S If your business is located in Tulsa, it is important that your websites, listings, content, and URLs all reflect that. Check out these ranking signals to the right for important factors in order to rank. SEO Tulsa Local Ranking Factors On Page Website Optimization -Name, Address, Phone (NAP) -Keywords in your title/H1 -High quality, relevant content -Keywords found as early as possible in your content Links Getting into the mind of how people search for things is exactly what you need to do to understand how your content needs to be laid out on your website. Fortunately there is a nice shortcut for how most people search and we call that "Service in Location". So if you are an air conditioning company that does repairs in Tulsa, you would want to rank for "Air Conditioner Repair Tulsa" and different variations of that. So the first thing your content should read, is exactly that. Quality Backlinks -Other websites linking back to yours -Quality and quantity of the domains -Relevancy to your keywords External Citations -Websites that have your NAP -Quantity and consistency of NAP -Relevancy to your keywords Business Listings GMB & Bing Places -Categories -Keywords in your business title -Proximity to the user searching Reviews & Clicks Search & Listings -Review quantity/velocity -Click velocity Social Media Facebook, Twitter, Instagram -Followers -Likes -Proximity to the user searching Ranking for surrounding cities can get a little more tricky. If you offer unique services to those cities it could be best to have a page on your website for each city you service. Tip #4 Including Google Maps on your page is a great way to get you a slight boost and provides a good user experience. www.example.com/ac-repair-broken-arrow www.example.com/ac-repair-owasso www.example.com/ac-repair-jenks Also make sure to mention these cities on your homepage in order to better rank for them.

  5. 4 L O C A L W E B S I T E S T O S U B M I T Y O U R B U S I N E S S T O As we read earlier, citations are an important factor for ranking well locally. Submit your businesses Name, Address, and Phone Number to these local websites to potentially give your rankings a boost. Local Websites to Submit Your NAP tulsaworld.com tulsachamber.com greatertulsa.com tulsacountyonline.com okeq.org tulsahispanicchamber.com downtowntulsaok.com tulsadirectory.org The local relevancy of these local sites give them slightly more than bigger directory sites, but neither should be ignored. Here are the top 10 directories you should be submitting your NAP to. Top 10 Citation Directories 1. maps.apple.com 2. facebook.com 3. google.com 4. yelp.com 5. bing.com 6. foursquare.com 7. local.yahoo.com 8. bizjournals.com 9. bbb.org 10. mapquest.com

  6. Bonus L O C A L S E O C H E C K L I S T On Page "Service in Location" Keyword Links & Citations Ask other websites to link back to yours Keyword in Title/H1 Submit your website to local directories Sales pitch and keyword for Meta Description Submit your website to global directories Keyword in first 100 words Consistent NAP across websites Good Website Speed Mobile Friendly High quality content Name, Address, Phone Reviews Get customers to give leave reviews on Google, Bing, and Yelp Social Media Set up Social Media pages for Facebook, Twitter, Instagram, and LinkedIn. Respond to reviews and use your keyword whenever possible Include your NAP 1 2 3 Follow us on Facebook to get access to more great local seo tips Send me an e-mail to levi@dashgen.com and get a free website audit Take a break, you've worked hard enough for one day! dashgen.com

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