OutboundEngine a marketing technology startup launch of ‘Social Ads’

1. Outbound Engine a marketing technology startup launch of ‘Social Ads’ Marketing software is used to manage online ads on social media sites like Facebook, Twitter, and LinkedIn. These software platforms make managing large social media audiences viable for the company's marketing teams. Aside from managing audiences, social media management apps allow easy content creation and delivery; It also provides advanced analytical tools to review numbers from a social media campaign. This data can then be used to customize existing campaigns or create strategies for the future. OutboundEngine, a marketing technology startup, has announced the launch of "Social Ads". The latest innovation in digital marketing solutions. Social Advertising, which is a full-service platform, aims to be a one-stop solution to the social media marketing and advertising process by setting up, managing and targeting social media ads for small and medium-sized businesses (SMBs). Social ads will enable marketers to use social media traffic ads to build brand awareness in a specific demographic of people and push them to learn more on the business website. Facebook and Instagram traffic ads are incredibly effective in directing potential customers to a website to learn more about the business. Once on the business' website, a potential customer can do a number of things: read the content to learn more about the business, fill out a form to ask a question, or request information about a product or service. "Half of small and medium businesses fail within five years, and social media has become one of the main ways to differentiate, gain loyalty and grow," said Mark Pickeren, CEO of OutboundEngine, in a statement. However, the complexity of purchasing ads on Facebook and Instagram prevents many SMEs from fully utilizing their social exposure for exposure. Social ads democratize the process by seamlessly integrating marketing and advertising efforts, making it easy not only to promote your brand on social networks, but also to convert potential customers forever. ”

2. Some of the social advertising features include: Social media ads banner designs with options for editing images, copying and sharing ads with ease Creates tactical audiences by targeting local neighborhoods Options to find out the optimal ad settings with A / B testing Delivers detailed email reports and comprehensive dashboards to track ad performance Manages advertising messaging, creative development, targeting methods, ad management, and performance reporting Includes the OutboundEngine mobile app for iOS and Android Social ads capture leads directly through a social media platform, including Facebook and Instagram, via a feature called conversion ads. It has been specifically designed with the weaknesses of small and medium businesses in mind. With social ads, marketers will be able to create strategic and relevant ad messages that drive traffic either to a customer's website or to fill out the fill within the social platform. Complementing the suite of services, social ads oversee the deployment of content, manage targeting options, and measure each placement with performance analytics. Brand awareness & lead generation Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.