A Basic Guide To Sales & Marketing

1. A Basic Guide To Sales & Marketing

2. What Is Marketing ? • The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy.

3. Sales • A sale is the exchange of a commodity for money or service in return for money or the action of selling something. • The seller or the provider of the goods or services completes a sale in response to an acquisition, an appropriation or a request. There is a passing of title (property or ownership) of the item, and the settlement of a price.

4. Difference Between Marketing & Sales • Marketing and sales are both aimed at increasing revenue. • They are so closely intertwined that people often don’t realize the difference between the two. • Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.

5. Sales is… 1) Sales is about one to one. 2) Sales is where our business becomes real for the client. It is where the stories and brand come to life. 3) Sales develops relationships. It’s relationship-driven. 4) Sales looks after individuals.

6. Marketing is… 1) Marketing is one to many. 2) Marketing tells the stories (company, product, etc.) to many people. 3) Marketing looks after the brand’s reputation. 4) Marketing analyses the big data. Marketing brings you the average result not the specifics.

7. How They Work Together ? “Marketing spends its time producing brochures that no-one wants!” “Sales never follow up on the leads we generate for them” “Marketing never give us any quality leads that are worth following up anyway….”

8. Conclusion • Sales target on individuals or small groups. Marketing on the other hand targets a larger group o the general public. • Marketing means generating leads or prospects. sales means converting the leads or prospects into purchases and orders. • Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Where as sales only involve a short term of finding the target consumer.

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