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Brussels, 25 April 2002 UNICA seminar ‘FUNDRAISING best practices’ Session

Brussels, 25 April 2002 UNICA seminar ‘FUNDRAISING best practices’ Session ‘Fundraising among alumni in continental Europe: Success or Utopia? ‘. UTRECHT UNIVERSITY University Foundation Alumni Office. Drs. Leneke Visser. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE:

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Brussels, 25 April 2002 UNICA seminar ‘FUNDRAISING best practices’ Session

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  1. Brussels, 25 April 2002 UNICA seminar ‘FUNDRAISING best practices’ Session ‘Fundraising among alumni in continental Europe: Success or Utopia? ‘

  2. UTRECHT UNIVERSITY University Foundation Alumni Office Drs. LenekeVisser

  3. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ 1. DIFFERENCES between USA and THE NETHERLANDS (and other European countries) 2. CHANGES 3. LESSONS, RESULTS AND AMBITIONS

  4. 14 Dutch Universities West (Randstad) Amsterdam * Amsterdam (VU) Utrecht * Leiden * Delft Wageningen Rotterdam North: Groningen * East: Twente South: Nijmegen Eindhoven Tilburg Maastricht National: Open Universiteit * classical universities (founded in the 16th and 17th century)

  5. 14 Dutch Universities

  6. faculties students staff alumni alumni abroad FACTS AND FIGURES Utrecht University 14 21.439 5.667 60.000 3.000

  7. Budget State Contribution NWO Own Income Tuition Fees FACTS AND FIGURES Utrecht University 0,5 billion 70 % 5 % 20 % 5 %

  8. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ Differences (summary) 1. Dutch philanthropy culture is different from American philanthropy culture because of the difference in organising the responsibilities for the public welfare organisations. 2. All Dutch universities are accessible to all graduates from secondary school, all have the same tuition fees, and have to produce the same quality

  9. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ Differences (consequences) 1. In the USA, education is lead runner in the philanthropy top 10. In The Netherlands (Europe), education does not appear in the top 10 of philanthropy 2. In the USA, the identity of ‘my university’ is facilitated by differences in quality, tuition fees, and admittance. In The Netherlands (Europe), the identity of ‘my university’ is less developed. There is no such thing as a ‘Harvard- feeling’.

  10. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ Differences (challenges) 1. How to make people feel that education not only needs public support, but also individual support? 2. How to organise a ‘my university’ feeling, distinguishing our university from the other Dutch universities? 3. How to transfer the commitment of the academic world (students, staff, alumni) into a culture of support?

  11. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ Changes • 1. EDUCATION MAIN TOPIC IN • PUBLIC OPINION • 2 COMMUNICATION IS INCREASING • IN PROFESSIONALITY • 3. PHILANTHROPY • 4. UTRECHT UNIVERSITY SELLING POINTS

  12. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ LESSONS (1) The fundraising strategy of Utrecht University consists of a combination of traditional forces and modern instruments. Utrecht University Foundation (1886) and the University’s Alumni Office (1999) are integrated in one organisation

  13. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ LESSONS (2) • Utrecht University Foundation (1886) • special chairs • subsidies for student activities • student social welfare • old boys network • income from donations by alumni (ca. 3500)

  14. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ LESSONS (3) • Alumni Office (1999) • database 60.000 alumni • university wide alumni strategy • alumni magazine sent to all alumni • modern networks, national and international

  15. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ LESSONS (4) Classic model Planned giving Capital giving Major giving Repeated annual giving First-time annual giving No giving No contact

  16. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ LESSONS (5) Adapted model Fundraising for special projects University Foundation, repeated giving University Foundation, first contribution COMMUNICATION WITH ALUMNI

  17. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ RESULTS 2002 • Utrecht University has 60.000 alumni • The University Foundation has 5.500 sponsors • The University Foundation has about 5.000 • aspirant sponsors • Friendraising is more important than fundraising • at this moment • Friendraising programs are running locally and abroad • The importance of alumni-networks - also in • fundraising - is their role as intermediary and ambassador • Fundraising programs are successful under the • University’s professional relations

  18. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ AMBITIONS • Alumni feel committed to their university • Alumni feel responsible for the university’s welfare • and are willing to contribute • 20% of alumni sponsor the University Foundation

  19. ‘FUNDRAISING AMONG ALUMNI IN CONTINENTAL EUROPE: SUCCESS OR UTOPIA? ‘ Utopia if you want to have the American results in a European philanthropy culture Success if you combine the American instruments and the European philanthropy culture in an own European strategy

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