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Business Development Opportunities Laurent Marliere, Executive Advisor EJI. What is the most effective business development tool for law firms ?. Web sites ? Brochures ? Writing articles ? Books ? Speaking ? Seminars ? Directories ?.
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Business Development Opportunities Laurent Marliere, Executive Advisor EJI
What is the most effective business development tool for law firms ? Web sites ? Brochures ? Writing articles ? Books ? Speaking ? Seminars ? Directories ? Networking is the most effective marketing tool for lawyers Best friends, referrals, personal relationships, roadshows
in figures • 18 National Chapters • A team of 602 independent Law Firms • 41 Correspondents worldwide • A complete international legal solution • 7500 professional lawyers • 10 practice groups • 102 events in 2009 • 40000 individual web hits • More than 50 % of the network ISO certified (incl the EJI headquarters) • € 952 million est. annual turnover
Networking opportunities Networking market Networking structure • Quality of membership • Coverage • Specialization (PG’s) • Invest in time (Jurismus) • Global & PG meetings • Attend business fairs • Roadshows to other EJI • EJI internal market & referrals • Image effect on clients • Becoming more competitive via exchange of best practices
Transforming Eurojuris from a Regional network into a Global network 100 Key Cities Plan Eurojuris into Worldjuris ? The strength of GLOCAL & the Eurojuris positioning
Transforming Eurojuris from a Regional network into a Global network www.join-eurojuris.com CRM software to track record on 200 prospects Participate to the IBA with a Eurojuris stand
Eurojuris : Adding value to your individual networking • Positioning : Enlarging your networking scope • - « Eurojuris: the world’s local lawyer » • Talk to your clients and prospects. Inform them that you are • the international intermediary of your region. • Practice Groups: network between specialists. • - Involve your partners & associates as well • Social networks : Join Eurojuris on Linkedin or Facebook • Explore the new networking routes • Use the Eurojuris support materials to boost your networking • 15 Eurojuris Law Guides at your disposal • Corporate brochures • Professional Powerpoint presentations • Organize your own Eurojuris roadshows for in-depth networking • Give a second life to your (partners’) publications and release them on the Eurojuris web site
the most effective business development tool for YOUR law firm