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Rotary Public Image

Rotary Public Image. Every Club and Every Rotarian is the Image of Rotary. Getting Started: Tools you’ll need. Design program for high-quality imagery such as Canva (9.99/ mo including brand kit)

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Rotary Public Image

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  1. Rotary Public Image Every Club and Every Rotarian is the Image of Rotary

  2. Getting Started: Tools you’ll need • Design program for high-quality imagery such as Canva (9.99/mo including brand kit) • RI’s Brand Center at rotary.org/brandcenter and PI resources through Club Central at https://rcc.rotary.org/#/resources • A Rotarian interested in posting daily on FB and Twitter • A Rotarian interested in photographing club moments and posting on Instagram • A DaCdb web site (DaCdb is provided free from District; web site is a nominal one-time fee; tech assistance from DaCdb ) • Content available from District • Team 6890 technology assistance

  3. Branding focus areas • Mission • Action • Content • Appearance • Visual

  4. Mission Branding • What’s your Rotary Story? Why is your club “better”? • Tell your stories at rotary.org/showcase by listing • your club’s projects along with a representative picture • Tell your stories on your DaCdb web site in your featured home page feed • Offer your stories to media outlets and community newspapers • Share your mission-related speakers with the community in a combined club/community forum • Use a club meeting to invite each member to share their personal Rotary story • Determine as a club what your “People of Action” niche is and be sure everything you say or share publicly is synchronized with this niche

  5. Action Branding • What are you known for in your community (niche)? • Synchronize these items with your niche: • Meeting location (ask your venue to promote • Rotary club meetings) • Advertising/PSA placements through members • and/or media friends • Network of advocates and partners • Media coverage • Service projects and contributions • Speaker gifts (e.g books if you’re known for literacy or certificate of contribution to club charitable designee) • Photo ops

  6. Content Branding • What are you promoting? • Signature events (use custom hashtag; consider trademarking) • Action (#PeopleofAction) • Connection (#WeAreRotary) • Giving (#RotarySmiles) • Connecting the World (#Engage, #Transform, #Connect) • Club image (#RotaryClubofClubName) • Leverage district exposure (@RotaryD6890)

  7. Content Branding • Where are you promoting? • Dynamic Web Site DaCdb recommended (easy to switch by exporting data from Clubrunner OR simply using your data already in DaCdb) Social Media (tip: use Buffer to cross-post • between platforms; Zapier or HootSuite • to automate posting) Twitter • Content sharing • Commentary (use caution) Instagram • “instant impressions” • Convey action/connection

  8. Content Branding Where are you promoting? Facebook • Your events and shared events • Member acknowledgments • Shared content from community/club members • Holidays • UN Commemorative Days • Theme posts • Rotary • Presidential theme • Monthly theme • Campaigns (e.g. People of Action)

  9. Appearance Branding • What story does your meeting venue tell? • Flags • U.S. • Rotary • International flag sets for tables • Rotary podium (or plain podium draped with current RI theme flag) • Message banners • 4-Way Test • 6 Areas of Focus • People of Action banners • Trading banners • Display banners received by visiting Rotarians • Ensure your club’s trading banner is consistent with club branding/logo • Exterior entrance banner e.g. “Rotary Meets Here”

  10. Appearance branding • Your attendee image: • Member badges (and members who wear them) • Guest information tickets and badges • Theme pins for all members • B.O.D. pins for all board members

  11. Visual Branding • Does your club logo express your identity? Are the images of your club consistent on all platforms/media? • Club Logo/Brandmark – social media-friendly • RI official branding • Custom URLs consistent across all platforms e.g. RotaryD6890 • Custom branded collaterals from RI’s Brand Center • High quality imagery • Club and RI Brand Style Guides for colors, images and fonts • Message points related to People of Action and Connecting the World • Use of official District hashtags

  12. Filing Your PI Plan • Take your club to even headier heights with a Public Image Citation from Rotary International • Whether you apply for a citation or not, you'll need to file your club's Public Image Plan by September 30. Don't get in a tangle - your PI plan does not have to be complete, just a rough draft that can be updated throughout the year. Join the Zone 34 Zoom meeting for help in completing the plan.Don't Fail - Have a Plan! • July 30th at 6:00pm • Registration link: http://rotary6890.online/47eae • You can expect to get the tools you need to succeed in achieving the club Public Image Citation, like how to put together a public image plan, examples of a PI plan, review the citation criteria, and suggest goals to implement throughout the year. • It's free and open to everyone.

  13. Team 6890 is here for you • Now in development • Updated District web site • Roving reporters • PI/SM resources easily accessible on district site • Technology assistance • Blogs and video content library on Vimeo • Messaging Points • CONNECTION!

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