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Google Nexus One Smartest & Dumbest Competitor Marketing

Google Nexus One Smartest & Dumbest Competitor Marketing. Ankan Jain James Wade Peter You Satya Dash. Competitors. Apple iPhone RIM Blackberry Motorola Droid Palm Pre & Pixi Nokia LG, Samsung, etc. Smartest – Apple Shows Benefits.

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Google Nexus One Smartest & Dumbest Competitor Marketing

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  1. Google Nexus OneSmartest & Dumbest Competitor Marketing Ankan Jain James Wade Peter You Satya Dash

  2. Competitors • Apple iPhone • RIM Blackberry • Motorola Droid • Palm Pre & Pixi • Nokia • LG, Samsung, etc.

  3. Smartest – Apple Shows Benefits • http://www.apple.com/iphone/gallery/ads/#first-steps-large • Demonstrates 7 different features without directly mentioning any • Focus on benefits • Immediately recognizable style

  4. Smartest – Droid Does • http://www.youtube.com/watch?v=e52TSXwj774& • Droid Does Everything I don’t

  5. Dumbest – Rage? 802.1x Authentication?

  6. Smartest – Apple Store Invites Trial

  7. Dumbest – Retail Store Invites Confusion Retail Store Display

  8. Dumbest – Palm Rests on an Old Apple core

  9. Dumbest – Nice colors, but why?

  10. Dumbest – Subtle Approach What is Droid?

  11. Smart – Free Publicity

  12. Not-so-smart – Why Palm?

  13. Not-so-smart – Is it a phone advertisement?

  14. Not-so-smart – Can you even see it?

  15. Not-so-smart – Shoe or Blackberry ad?

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