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2011 / 2012 FSV Crizal Stock Program

2011 / 2012 FSV Crizal Stock Program. 2. What is the FSV Crizal Stock Program?. Buy 100 pair of FSC Crizal stock lenses and receive 30 pair FREE! Targeted at ECPs that have in-office finishing capability ECPs order 100 pair of FSV Crizal stock lenses and receive 30 pair FREE

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2011 / 2012 FSV Crizal Stock Program

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  1. 2011 / 2012 FSV Crizal Stock Program 2

  2. What is the FSV Crizal Stock Program? • Buy 100 pair of FSC Crizal stock lenses and receive 30 pair FREE! • Targeted at ECPs that have in-office finishing capability • ECPs order 100 pair of FSV Crizal stock lenses and receive 30 pair FREE • Independent Lab Reps bill the ECP for 100 pair of FSV stock lenses, then take the ECP order and send it to Essilor Customer service. • Essilor customer service fulfills the order and drop ships to the ECP. • Essilor bills the lab for the 100 pair at the agreed-up wholesale price.

  3. What’s in it for the lab consultant? • Lab Rep Incentive: • Each 100 pair Order = 100 AwardperQs! • What’s an AwardPerQ? • AwardPerQs are points that are redeemable for FABULOUS merchandise, travel and experiential awards.

  4. AwardperQs • Below are just a few examples of what your AwardPerQs can do for YOU! Apple iPad 268 perQs Dooney & Bourke 83 perQs Callaway Razr X 470 perQs Cuisinart Cookware 470 perQs Sony Cybershot 135 perQs Panasonic 42in Plasma 296 perQs Xbox 360 Kinect 209 perQs Kenneth Cole 55 perQs Camping Package 295 perQs Grillpro Smoker 173 perQs Bose SoundDock 173 perQs Kate Spade 83 perQs

  5. What’s in it for the ECP? • Benefits of stocking FSV Crizal lenses • Increased customer satisfaction • Savings on shipping • Quicker turnaround time • Increased AR penetration • Ways to sell more FSV Crizal • Offer AR as a lens package • Reduce usual markup to patient • Profitability Analysis! 25

  6. Selling Tools?

  7. Thank You

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