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O’Reilly’s TOC-based Agile Publishing Projects

O’Reilly’s TOC-based Agile Publishing Projects. Minimum viable product published July 2011 Latest update posted just prior to TOC NY Key agile components: Very small initial publication showing full TOC Getsatisfaction page for audience feedback Frequent updates; building content

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O’Reilly’s TOC-based Agile Publishing Projects

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  1. O’Reilly’s TOC-based Agile Publishing Projects • Minimum viable product published July 2011 • Latest update posted just prior to TOC NY • Key agile components: • Very small initial publication showing full TOC • Getsatisfaction page for audience feedback • Frequent updates; building content • Basically, “lather, rinse, repeat” • Dynamic pricing model • Rewards early adopters

  2. O’Reilly’s TOC-based Agile Publishing Projects (cont’d) • Minimum viable product published October 2011 • Latest update posted during TOC NY • Key agile components: • Very small initial publication showing full TOC • Written & reviewed in open format on PressBooks • Frequent updates; building content • Again, “lather, rinse, repeat” • Dynamic pricing model • Rewards early adopters

  3. O’Reilly’s TOC-based Agile Publishing Projects (cont’d) • Free Preview edition (MVP) published December 2011 • Final release later in 2012 • Key agile components: • Very small initial publication showing full TOC • Free price for Preview Edition • The freemium model • Full version will have a price and will be offered on a variety of platforms

  4. Other O’Reilly Agile Publishing Projects: Early Release • Early digital access • Raw & unedited • Flat price (not dynamic) • As with all O’Reilly ebooks, free updates to that edition

  5. Other O’Reilly Agile Publishing Projects: Rough Cuts • Another early digital access option • Served via Safari Books Online • Raw & unedited • Flat price (not dynamic) • As with all O’Reilly ebooks, free updates to that edition

  6. Other O’Reilly Agile Publishing Projects: OFPS • Open Feedback Publishing System • Early digital access • Emphasis on gathering reader feedback • Raw & unedited • Free access via OFPS • Content remains on OFPS even after book is published

  7. Other O’Reilly Agile Publishing Projects: Short Form Content • Riskier topics and/or the need for speed • Primarily digital, but print offered too • Minimum viable products on cutting edge topics • Can grow over time into larger works • Test the market with smaller investment & gather early feedback

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