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One-to-One Marketing

Chapter 20 Version 6e. 2. chapter. Learning Objectives. . 20. . 1.Define one-to-one marketing and discuss its dependence on database technology. 2. Discuss the forces that have influenced the emergence of one-to-one marketing. 3. Compare the one-to-one marketing communications process with th

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One-to-One Marketing

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    1. Chapter 20 Version 6e 1 One-to-One Marketing

    2. Chapter 20 Version 6e 2 Learning Objectives

    3. Chapter 20 Version 6e 3 Learning Objectives (continued)

    4. Chapter 20 Version 6e 4 Learning Objective

    5. Chapter 20 Version 6e 5 One-to-One Marketing

    6. Chapter 20 Version 6e 6 What is One-to-One Marketing?

    7. Chapter 20 Version 6e 7 One-to-One Marketing

    8. Chapter 20 Version 6e 8 The Evolution of One-to-One Marketing

    9. Chapter 20 Version 6e 9 Learning Objective

    10. Chapter 20 Version 6e 10 Forces influencing One-to-One Marketing

    11. Chapter 20 Version 6e 11 Marketing Impact of Trends

    12. Chapter 20 Version 6e 12 The New Commandment of Marketing’s Future

    13. Chapter 20 Version 6e 13 Learning Objective

    14. Chapter 20 Version 6e 14 The One-to-One Marketing Communications Process

    15. Chapter 20 Version 6e 15 Communications Process Differences

    16. Chapter 20 Version 6e 16 Learning Objective

    17. Chapter 20 Version 6e 17 One-to-One Marketing Applications

    18. Chapter 20 Version 6e 18 Identifying the Best Customers

    19. Chapter 20 Version 6e 19 Retaining Loyal Customers

    20. Chapter 20 Version 6e 20 Other Marketing Applications through Databases Match profiles to cross-sell other products to customers Modify marketing messages based on customer profiles Reach out to customers to reinforce the purchase decision

    21. Chapter 20 Version 6e 21 Find new customers Gain insight into who is purchasing products Improve customer service Other Marketing Applications through Databases

    22. Chapter 20 Version 6e 22 Learning Objective

    23. Chapter 20 Version 6e 23 Data-Driven Marketing

    24. Chapter 20 Version 6e 24 Marketing Database

    25. Chapter 20 Version 6e 25 Data Warehouse

    26. Chapter 20 Version 6e 26 Building a Marketing Database

    27. Chapter 20 Version 6e 27 Building a Marketing Database

    28. Chapter 20 Version 6e 28 Building a Marketing Database

    29. Chapter 20 Version 6e 29 Enhance Customer Data

    30. Chapter 20 Version 6e 30 Building a Marketing Database

    31. Chapter 20 Version 6e 31 Customer Segmentation

    32. Chapter 20 Version 6e 32 Recency-Frequency-Monetary Analysis

    33. Chapter 20 Version 6e 33 Lifetime Value Analysis

    34. Chapter 20 Version 6e 34 Uses of Customer Lifetime Value

    35. Chapter 20 Version 6e 35 Predictive Modeling

    36. Chapter 20 Version 6e 36 Database Enhancement

    37. Chapter 20 Version 6e 37 Data Mining

    38. Chapter 20 Version 6e 38 Data Mining

    39. Chapter 20 Version 6e 39 Learning Objective

    40. Chapter 20 Version 6e 40 One-to-One Marketing and the Internet

    41. Chapter 20 Version 6e 41 Learning Objective

    42. Chapter 20 Version 6e 42 Privacy Concerns with One-to-One Marketing

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