Campaign Coordinator Training

1. Campaign Coordinator Training United Way of Suwannee Valley Welcome and Thank You for coming! Jennifer Anchors Executive Director

2. To advance the common good through community impact initiatives and agency support. Our Mission

3. Steps to a Successful Campaign

4. #1 Gain Support from Top Management

5. #2 Develop a strong Campaign Team

6. #3 Plan & Prepare for the Campaign

7. #4 United Way Education United Way Trivial Pursuit: Distribute or e-mail printed questions or put up “potty paper” in the restrooms about United Way and its programs every day for a week. Then, ask trivia questions based on the information. Those completing all questions are entered into a drawing. United Way Jingle Contest: Have each department come up with a song about United Way. Each department performs their jingle for the other employees and judging panel. Staggered Lunch and Learn: Perfect for businesses that take lunch hours at specific times. Organize three time slots when three different groups come in for a Lunch and Learn. Schedule a United Way representative and an agency speaker through your local United Way office. Make it fun and enthusiastic with prizes awarded and a free gift for all. Agency Tours: Schedule a tour of the United Way affiliated agencies with your local United Way office.

8. #5 Promote United Way Informing employees about the value and work of United Way is the best way to gain support. • Utilize United Way literature (enclosed). • Encourage employees to utilize United Way as a resource for Information & Referrals. • Invite a United Way representative to speak to employees at an employee meeting. • Use technological resources such as internet, email, voice mail and social media to pass along information about United Way to all employees. • Promote the ease of payroll deduction. Every dollar helps someone in need!

9. #6 Making the Request If you cannot directly ask everyone, here are a few ways to encourage giving: • Let people know ahead of time that you will be asking them to pledge. • Ask them to give at their comfort level (Participation is the objective). • Collect the completed pledge cards or check with the online pledging at the end of employee presentations. • Give a deadline if you’re using online pledging. • Strive to make the request to all employees. • Incentives are a great way to increase participation and make giving fun. • Create friendly competition between departments, other company locations or similar industry companies. • Offer incentives based on timely return of pledge cards, participation, and/or specific giving levels. • Give small gifts to employees to recognize their generosity. • Fun and prizes always make it an enjoyable campaign. • Make your campaign stand out by having some fun while you help the community.

10. #7 How to Conduct a 15 Minute Campaign Meeting • Activity Responsibility Time • Distribute campaign materials • as employees enter the room. Campaign Coordinator 1 Minute • Welcome employees and present • UWSV presentation. UWSV Staff 5 Minutes • Community Agency Partner • guest speaker. UWSV Staff 5 Minutes • Show the UWSV video. UWSV Staff 3 Minutes • Ask employees to complete • pledge forms and turn them in to… Campaign Coordinator 1 Minute

11. #8 Celebrate & Report Results Let employees know how much United Way of Suwannee Valley and the community appreciates their time and donations. Being “Thanked” is reported as Donors most important need.

12. #9 Promote Year-Round Communications The main campaign is done, but there are thousands of ways for your company to remain involved with United Way year-round. • Work with the United Way office to customize a New Hires Program that is right for your company. • Volunteer. There are opportunities that fit your needs and interests. • Include United Way stories in your company newsletter or send e-mails about the work United Way is doing with the donor’s contribution throughout the year. • Your United Way representative can provide stories and information for you to use in company newsletters and other communications.

13. #10 Frequently Asked Questions If someone can’t afford to give much, will a small donation do any good? What is United Way of Suwannee Valley? United Way of Suwannee Valley is a local, non-profit, volunteer-based organization that focuses resources to solve the most important human care needs in our community. United Way has been a proven partner in our community for over 50 years. We serve Columbia, Hamilton, Lafayette and Suwanee counties. Every gift gives hope and improves lives. Even a modest gift per pay period can help provide solutions to the most pressing health and human services needs in our community. By giving through payroll deductions you can spread your gift over the coming year, making it more manageable for your budget than a one-time gift. It’s not the size of one gift – it is all of us giving together that make the United Way a unique and valuable concept. Every dollar matters! How does someone get help from United Way? Who makes the decision regarding how United Way funding is distributed? The Community Investment Committee, made up of many local volunteers. This committee studies community needs and agency program requests and recommends allocations that best meet our community’s most pressing needs. United Way’s volunteer Board of Directors approves all distributions. In times of need knowing where to turn is often the first step. Dial 2-1-1 for Information & Referral services. You can contact United Way of Suwannee Valley for information on services and programs that the partner agencies offer along with other local agencies.

14. #11 Fundraising Ideas • 50/50 Balloon Pop: Before filling a balloon with helium, post a note inside with one WINNER, the rest with SORRY. Employees pay $1 to buy a balloon and pop it to see if they won a prize. (Winner walks away with half of the pot). • Jail-N-Bail: Hold in correlation with an employee picnic or festival. Have a booth where employees pay to have co-workers, supervisors, managers or executives incarcerated for short periods during the event. • Car Wash: Track which employees invested in United Way, then draw for employees to get their car washed by the CEO or a member of management. • Build Your Own Sundae: Create a sundae bar with an assortment of ice creams and wide variety of toppings for a minimal charge. This can also serve as a thank you event. • Casual for a Cause: If the office reaches its campaign goal, offer casual days for a specific amount of time. For example, casual Fridays for one year. • Silent Auctions: Have staff auction off services, such as washing someone’s car in the parking lot, cooking a three-course meal or any crafts the talented staff can donate. You may also have executives auction off their parking spaces, etc. consider soliciting local businesses and vendors for prizes. • Coin War: Set up large, empty bottles for each department or floor in the break room area. Have Employees drop their spare change into the bottle. The department with the most money in their bottle wins, with the money going to United Way. • Jeans Day: Pay $1 or $5 to wear jeans for the day.

15. #12 Saying Thanks