Mobile Marketing Manager Job Description

1. Mobile Marketing Manager Job Description Mobile Marketing ManagerPosition OverviewReporting to the VP of Sales & Marketing, the Mobile Marketing Manager will beresponsible for the creation, design and execution of mobile marketing campaigns. Majorduties include the development of the mobile marketing strategy including a measurementplans and budget. Other responsibilities consist of program management, implementation,execution and deployment of the program as well as reporting on key initiatives.Responsibilities  Conduct a formal market analysis (digital, mobile, social and local) to identify key market and customer trends.  Conduct a competitive and customer analysis and report findings to key stakeholders.  Develop the mobile marketing strategy for Company XYZ.  Provide best practice research to channel owners (email, display, paid search, etc.) and facilitate cross-functional sharing.  Stay current on latest technology and identify new marketing opportunities.  Identify the right marketing metrics to track and put the right tools in place to measure ROI of mobile marketing spend.  Share information with the VP and suggest improvements that can be made to increase value of initiatives.  Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns (SMS, QR, Coupons, Ads, etc.).  Ensure accurate and complete information is captured in customer relationship management (CRM) system. Clean data when appropriate.  Create a mobile marketing dashboard and maintain ownership.

2.  Drive to actionable insights and recommendations; communicate them to senior management.  Attend industry conferences to network and develop industry expertise.  Ensure alignment between mobile marketing strategy and the overall corporate marketing strategy.Job Requirements  University degree or college diploma in business or a related field.  6 to 7 years of relevant experience or equivalent combination of education and work experience,  Exceptional written and verbal communication skills.  Ability to meet strict and aggressive deadlines  Must have a history of developing and managing best-in-class mobile marketing programs.  Strong analytical skills. Ability to analyze data and make recommendations  Ability to maintain an upbeat and positive attitude at all times.  Willing to travel up to 30%  Ability to work in self-directed, fast-paced, results-oriented environment.  Highly proficient computer skills including email, Word, Excel, PowerPoint.  Strong interest in and passion for interactive products, specifically mobile and online  Must have executed successful mobile marketing campaigns  Working knowledge of [Enter Online Marketing Suite Here]  General knowledge of content management system (CMS)  Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations  Knowledge and experience working with HTML and XML  Knowledge of applications used in web development (Dreamweaver, Photoshop, etc.)  Drive to actionable insights and recommendations; communicate them to senior management.  Attend industry conferences to network and develop industry expertise.  Ensure alignment between mobile marketing strategy and the overall corporate marketing strategy.Job Requirements  University degree or college diploma in business or a related field.  6 to 7 years of relevant experience or equivalent combination of education and work experience,  Exceptional written and verbal communication skills.  Ability to meet strict and aggressive deadlines  Must have a history of developing and managing best-in-class mobile marketing programs.  Strong analytical skills. Ability to analyze data and make recommendations  Ability to maintain an upbeat and positive attitude at all times.  Willing to travel up to 30%  Ability to work in self-directed, fast-paced, results-oriented environment.  Highly proficient computer skills including email, Word, Excel, PowerPoint.  Strong interest in and passion for interactive products, specifically mobile and online  Must have executed successful mobile marketing campaigns  Working knowledge of [Enter Online Marketing Suite Here]  General knowledge of content management system (CMS)  Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations  Knowledge and experience working with HTML and XML  Knowledge of applications used in web development (Dreamweaver, Photoshop, etc.)