Product Success Drivers Quadrant

1. Product Success Drivers Quadrant Product Success Drivers Quadrant 1. Product Strategy 2. Portfolio Management Clearly Defined Product Development Goals  Balance (High/Low Risk, New Products vs. Enhancements) Alignment of Product Goals & Business Objectives  Rigorous Prioritization Based on Set Criteria & Scorecards Long Term Commitment to Strategic Focus Areas  Resources (# projects matches available resources) Product Roadmaps Used to Chart L/T Initiatives  Solid Project Selection Decisions by Senior Management Market Entry Strategy (innovator, low-cost, niche, etc)  Proper Allocation of Resources Based on Project Value 3. People, Skills, & Discipline 4. Product Development Process Senior Management Committed to Product Development  Flexible, Documented Product Development Procedures Business Culture Supports Entrepreneurship & Innovation  Defined Process Stages and Deliverables Staff Have Required Market Assessment & Technical Skills  Decision Check-Points to Determine Product Go/No-Go Product Development Process is Adhered To Diligently  Customer Focused Market Research to Identify Needs Senior Manager Trained on Go/No-Go Decision-Making  Process Metrics (On-Time Deliverables & Launch, Sales)