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Touchpoint Diagram Template

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Touchpoint Diagram Template

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  1. Touchpoint Diagram Template Customer Stage On-Boarding (6 months) Active (12 months) Idle (18 months)Touch Points 3 touchpoints 6 touchpoints 8 touchpoints Months Since Purchase 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Recognition Cross Sell Product Retention Customer Product Feedback Reactivation Email New Products Upsell Information (Third Time (First Time (Second Time Customer) (First Time Customer) Customer) $$ Offer No Offer DM or Online Offer $$ Offer Customer) $$ Offer $$ Offer No Offer Reassurance Retention Discontinued Email New New Products New Retention Reactivation Products (Second Time Products Products Customer) (Third Time (First Time Customer) % Discount % Discount % Discount No Offer Offer Customer) Offer $$ Offer % Discount

  2. Lost (12 months) 4 touchpoints 37 38 39 40 41 42 43 44 45 46 47 48 Reactivation Annual Sale Reminder % DiscountReactivation Product Reactivation Information No Offer Offer Lost (12 months) 4 touchpoints 37 38 39 40 41 42 43 44 45 46 47 48 Reactivation Annual Sale Reminder % DiscountReactivation Product Reactivation Information No Offer Offer

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