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Hungarian tourism promotion in Croatia

Hungarian tourism promotion in Croatia. Emese Tomka International Market Development Manager. ‘ H ISTORY’. Hungarian Tourism Plc. on new/ emerging markets. tourism promotional activity in Croatia and the Southern Neighboring Countries (as well) since 2011. WHY. HOW. Market research

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Hungarian tourism promotion in Croatia

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  1. Hungarian tourism promotion in Croatia Emese Tomka International Market Development Manager

  2. ‘HISTORY’ Hungarian Tourism Plc. on new/ emerging markets tourism promotional activity in Croatia and the Southern Neighboring Countries (as well) since 2011 WHY

  3. HOW Market research Building up contacts – B2B, B2C Introduce our activity/ appereance on the market: • CroTour tourism fair, Zagreb • Press conference & B2B workshop

  4. Research on the Croatian travels Image of Hungary Main information channels: internet & travel agencieswebsite Most important: price! (+distance, motivation, etc.) Search on the internet, but don’t make the reservation yet Future trends (according to the Croatian tour operators) - Younger generation: Budapest city-break, Balaton, festivals - Older generation: Spa-wellness, gastronomy, countryside, Pécs city-break - Closer destinations! * Research by: Hungarian Tourism Plc.

  5. WHAT Budapest city-break Spa & Wellness Culture Festivals & Events Wine & Gastronomy Neighboringregion(s) (Pécs & surroundings)

  6. From more then 50 marketing actions* half onthe Croatian market! * Southern neighboring markets, 2011-2012.

  7. Business2Business „Hungary – UHPA destination of the year 2012/13” • presentation at the general assemblies • tourism fairs in Zagreb • PR article and cover image at the associations calendar • organizing B2B meetings, workshop • logo, articles etc. in the UHPA material • stand at the conference organized • by the UHPA

  8. Business2Costumer Mađarska ima more…. …termalnih izvora (09.2012) - Intensive online campaign - Special, discounted offers - NEW! Facebook profile ‘Posjeti Mađarsku’ 3000 fans in 3 weeks!

  9. Mađarska ima more…. …dobre glazbe/ zabave (06.2013) • +1500 fans on the first weekof the campaign! • - NEW! hr.gotohungary.com campaign site • - Welcome in the EU - Intensive online campaign - Special, discounted offers for the festival season

  10. hr.gotohungary.com tomka@mtrt.com Facebook: „Posjeti Madjarsku”

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