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CheekyBee Spring 2013 Collection Grace Brown, Chloé Halley, Kaitlin Kelcher , & Kailee Reed

CheekyBee Spring 2013 Collection Grace Brown, Chloé Halley, Kaitlin Kelcher , & Kailee Reed MDSE 1650.303 – Apparel Project. Garment Details – CheekyBee Skirt Garment Scenario Juniors Ruffle Trim Skirt 100% Cotton; Jersey Knit Only available in black with hot pink trim on ruffles

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CheekyBee Spring 2013 Collection Grace Brown, Chloé Halley, Kaitlin Kelcher , & Kailee Reed

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  1. CheekyBee Spring 2013 Collection Grace Brown, Chloé Halley, Kaitlin Kelcher, & Kailee Reed MDSE 1650.303 – Apparel Project

  2. Garment Details – CheekyBee Skirt • Garment Scenario • Juniors Ruffle Trim Skirt • 100% Cotton; Jersey Knit • Only available in black with hot pink trim on ruffles • Moderate pricing at $65 • Traditional Department Store • Strengths/Opportunities • Cotton; Jersey blend ideal for spring weather • Appropriate silhouette for the juniors department • Classic item (skirt) • Weaknesses/Challenges • Color did not appeal to junior market • Ruffle is not age appropriate • Fabric content would not maintain its shape • Price is too high for the junior market

  3. Target Market Profile Target Market • Girls - Juniors Market • (Anyone who can fit in sizes: 0, 1, 3, 5, 7, 9, 11, 13, 15, 17, or 19) • A girl who likes to wear teenage appropriate clothing • Typical shopper: A girl who adopts trends when at the peak of a style’s life cycle and likes to shop at stores such as Macy’s, JCPenney, or Dillard’s Demographics • Ages 13 to 20 years of age • Female • Pre-teen, teens, young adults Competitors • Macy’s, JCPenney, or Dillard’s

  4. CheekyBeeSpring 2013 Concept Board • Mixture of Bright and Pastel Colors • Feminine Silhouettes • Sleek Textures 18 4726 Pantone TCX/TPX 17 2033 Pantone TCX/TPX 16 1543 Pantone TCX/TPX 14 1135 Pantone TCX/TPX 12 1010 Pantone TCX/TPX 11 4300 Pantone TCX/TPX Pantone 1 4002P

  5. Spring 2013 Apparel Line Original garment turned into a stylish high low

  6. Spec Sheet - Blazer • Fiber Content: 64% Poly, 34% Rayon, 2% Spandex • Twill weave & dyed • Machine wash cool, delicate, no chlorine bleach, tumble dry low

  7. Spec Sheet – Tank • Fiber content: 94% Cotton, 6% Spandex • Knit, dyed, one shirt has a printed pattern • Scoop-neck, sleeveless • Hand wash separately, no chlorine bleach, line dry

  8. Spec Sheet - Skirt • Fiber content: 100% Polyester • Knit, dyed • Lining: 100% Poly, dyed, one lining is printed • Closure: elastic band 3/8” wide • Machine wash cool delicate, non-chlorine bleach, tumble dry low, iron

  9. Cost Sheet - Blazer • $14.99 per yard for main fabric (64% poly, 34% rayon, 2% spandex) • $4.99 per yard for lining (100% polyester) • $2.99 for one 100% polyester thread • $6.00 labor cost • 50% markup on retail makes the suggested retail cost is $35.00

  10. Cost Sheet - Tank • $16.99 per yard for main fabric (94% cotton, 6% spandex) • $2.99 for one 100% polyester thread • $6.00 labor cost • 50% markup on retail makes the suggested retail cost $32.00

  11. Cost Sheet - Skirt • $12.99 per yard for both main fabric and lining • $2.99 for one 100% polyester thread • Elastic band for $1.49 per yard • $6.00 labor cost • 50% markup on retail makes the suggested retail cost $42.50

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