1 / 18

The A - Team

The A - Team. Alex Bojinov Adam Hoque Daisy Oyenuga Doug Fleury Wilson Sales. Agenda Overview. Introduction Broad Environment VRIO Framework Porter value chain Stategic recommendation Conclusion. Coca Cola. Coke is it -- "it" being the world's #1 soft-drink company.

denis
Download Presentation

The A - Team

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The A - Team Alex Bojinov Adam Hoque Daisy Oyenuga Doug Fleury Wilson Sales

  2. Agenda Overview • Introduction • Broad Environment • VRIO Framework • Porter value chain • Stategic recommendation • Conclusion

  3. Coca Cola • Coke is it -- "it" being the world's #1 soft-drink company. • The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Among its other brands are Barq's, Minute Maid, POWERade, and Dasani water. • Although it does no bottling itself, the company owns about 36% of Coca-Cola Enterprises (the largest Coke bottler in the world) and some 40% of Mexico's bottler Coca-Cola FEMSA.(FEMSA produces soft drinks such as Coca-Cola, Fanta, Sprite, and Ciel water).

  4. Coca Cola’s product • Beverages • Nonalcoholic Beverages • Carbonated beverages (Coke, Fanta, Sprite) • Coffee and tea • Energy sport health and nutritional drinks • Juice • Water & ice • Food

  5. Historical Financial Performance

  6. The Broad Picture • Sociocultural Trends • Technological and economic • Political and Legal

  7. VRIO

  8. Porter’s Five Forces

  9. Product Differentiation • Applied across all products • Recipes for drinks kept secret • Not sold under other brand names

  10. Corporate StrategyGeographic Market Diversification • Coca-Cola has had an international presence from the beginning • Bottled internationally since 1906 • 72% of product created outside of North America

  11. Strengths • Recognizable brand name • Engrained as part of American culture • Bottling system • Diverse product lines

  12. Weaknesses • Unhealthy products • Sales dependent on carbonated drinks • Less diversification than competition • Ex. No snacks division

  13. Opportunities • Bottling arrangement allows large geographic area to be served • Further action to expand health conscious products

  14. Threats • Low threat of direct competition • Threats of substitutes is high • Economic instability in many countries

  15. Strategic Recommendation Innovate and Implement new ideas - • Expand flavored water and energy drink market. • Bottled Water is currently the fastest growing product lines with $35 billion in annual sales worldwide. • Companies are adding vitamins, herbs, and other additives to reduce stress, increase concentration, and improve endurance.

  16. Strategic Recommendation Cont’d. • Declining sales of carbonated beverages • Continuous decrease in sales in recent years • of approximately 2%. • Increased sales of health related goods. • Almost 80% of average baby boomer is almost 60. • Consumers are becoming more health conscious.

  17. Strategic Recommendation Cont’d. • Expand into snack food market • Most rivals such as Pepsi Co. are branching into snack food industry. • Coca-Cola only offers beverages • Recent growth averaging only 4%.

  18. Conclusion Strategic Recommendations • Long Term View • Competitive Advantage • Increase Market Share • Economies of Scale • International Expansion

More Related