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Professor Toril Aalberg Department of Sociology and Political Science

Media-driven Men and Media-critical Women ? A study of Gender and MPs’ Relationships with the Media. Professor Toril Aalberg Department of Sociology and Political Science Norwegian University of Science and Technology. Research question.

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Professor Toril Aalberg Department of Sociology and Political Science

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  1. Media-driven Men and Media-critical Women?A study of Gender and MPs’ Relationships with the Media Professor Toril Aalberg Department ofSociology and PoliticalScience Norwegian UniversityofScience and Technology

  2. Research question How do male and female MPs relate to and perceive their relationships with journalists and the media? Are there still gender differences in a country who top word rankings when it comes to gender equality?

  3. Why is this important? • Modern politics is mediated politics (Bennett & Entman, 2001), where the media constitute the most important source of information about politics and society to the public and to voters. • Crucial for politicians to be visible in the media. Members of the UK parliament have expressed that their voters simply do not believe they work for the constituency’s interest unless they have an active and exposed media profile (Ross & Sreberny 2000, p. 9).

  4. Data and methods Quantitative opinion survey to all Norwegian MPs during a regular period (not election campaign). NORWAY: Spring of 2007, web survey, response rate: 51% No major bias when it comes to respondents party or gender

  5. How often do MPs have personal contact with a journalist? Percent

  6. Who usually initiates these personal contacts? Percent

  7. Do the MP consider any journalists to be friends? Percent

  8. Did they ever ask a journalist for advice about their work as a politician? Percent

  9. How (and how often) do MPs have personal contact with journalists? Means 1= never, 2=montly, 3=weekly, 4= a few times a week, 5= daily

  10. Average share of parliamentary initiatives male and female MPs have oriented the press about or that had its origin in media coverage

  11. MPs perception of politics media adjustment. Means (on scale from 1 (totally disagree) to 5 (totally agree)

  12. MPs perception of media coverage of politics in general and of themselves. Percent

  13. Conclusion • The gender equality achieved in Norwegian politics per se have not eliminated all gender differences when it comes to how male and female politicians relate to media • male MPs have adjusted more to the media than what seems to be the case for female MPs, i.e, there is a clear and rather consistent gender gap between how male and female MPs perceive their relationships with the media.

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