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Introduction to Online Marketing: Methods, Channels, and Impact on Local Businesses

Learn about online marketing, including email marketing, blogging, pay-per-click marketing, social media marketing, and more. Discover the advantages and disadvantages of online marketing and how it is impacting local businesses. Explore the challenges and future of internet marketing in India.

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Introduction to Online Marketing: Methods, Channels, and Impact on Local Businesses

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  1. Presented by : Ovesh Khatri (29) HerambShere (55) Pooja Salunkhe (50) AnkitaSankpal(52)

  2. What is Online Marketing? • Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale

  3. Internet Users By Country

  4. Methods and Channels

  5. Email Marketing • Email marketing is promoting products through the use of email • They are to build a large list of people you can email and to write great emails • The emails should be packed with free value and they should move people to buy what you’re trying to sell

  6. Blogging • Yet another but important and crucial marketing trend that has brought a huge aberration in our society • Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years • Businesses, companies and even superstar now use blogging system for huge promotion

  7. Pay per Click Marketing • You have to pay for PPC ads. • You target certain words and then when those words are searched for on a search engine such as Google your ad will appear. • You need to make sure you do your homework and find out how to effectively use PPC. • Otherwise you can easily lose a lot of money in a short amount of time. • But if you do learn how to use PPC effectively then you can make a lot of money just as fast

  8. SocialMediaMarketing • Social media is very popular right now and it’s only getting more popular • You can tap into that popularity by using social media to sell your products

  9. DigitalMarketing • With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers • This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

  10. ViralMarketing • Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes. • Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.

  11. India’s Best Marketing Companies.

  12. How the Online Marketing Industry Is Impacting Local Businesses • Grow from $27.1 billion in 2011 to over $42.5 billion in 2015 • The search engine marketing industry is projected to reach over $22 billion by the end of 2012, a 19 percent increase from $19.3 billion last year • 74 percent of small businesses find online networking to be just as valuable as 58 percent reporting they struggle to find value in using Facebook to promote their brand or don't have a page at all number of companies struggling to take advantage of online resources

  13. Marketing Strategies • Pull marketing: • Websites and blogs are pull strategies • Build websites & Blogs • Company’s social media profiles • long-term success • the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media • Online banner ads, and radio and TV ads are other forms of pull marketing.

  14. Marketing Strategies • Push Marketing: • Email Campaign • Certain offers through your social media profiles • Companies may push information and promotional material directly to end users through email or fliers to generate demand • Create an email database of potential customers and send them product announcements and promotions directly

  15. Advantages of Online Marketing • Convenience • Reach • Cost • Personalization • Relationships • Social

  16. Disadvantages of Online Marketing • Illegal or unethical practices • To much competition • Not yet embraced by all people

  17. Internet Marketing in India – Challenges • Governance, laws and regulations • Cultural issues • Lack of technical infrastructure • Marketing philosophies & channels • Online shopping worries • Fear factor • Unreliable delivery mechanisms • Credit card fraud and usage:

  18. MARKETING FUTURE • Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives • Companies grappling with the issue of whether to market via the Internet are already behind • Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods

  19. THANK YOU

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