Do you know why SEO is so important for your online presence

1. Do you know why SEO is so important for your online presence? According to a study, 75% of website visitors never go beyond the first page of search results. Yes, the first page of the search results is the new equivalent of a billboard on Piccadilly Circus, where everyone wants to be seen. So that they can gain mass attraction towards their business. In this competitive world of holding the top places on the first SERP (Search Engine Results Page) it’s essential to know tips and tricks to be seen there. SEO is one such technique that can be used to showcase your business among top results that can make your business visible to a large number of people. SEO means Search Engine Optimization. As the name itself defines, it is an optimization technique, where any business’s online presence is enhanced for brand awareness or lead generation. Search Engines work on a crawler kind of thing that scans thousands of web pages to give the best results as per the user’s query. When this crawler looks for the most relevant results, it has some criteria and requirements, to rank the apt results that match users' search. Search engines use specific KPIs and algorithms to direct online traffic to one landing page or any other website. These algorithms and KPIs are easily identified by the SEO service providersand they draft the best strategy for you so that your business could top the search lists. To get a better outlook on the benefits of search marketing techniques, read below; 1. Cost Effective Method- According to a study organic SEO is 5.66 times better than paid ads. With the basic tricks and a little bit of attention to business information, the online presence can be amplified. Techniques like listings on local business networks, keeping the links working and healthy, generating traffic through backlinks, and publishing blogs or profile creations, are all some of the free techniques to amplify your online presence. Investing in search optimization is not an extra expense it’s an investment, where you can churn out better profit as compared to the investment made. With the right set of optimization techniques, you can boost your online presence and can be visible to your targeted audience at an affordable cost and can expect a higher return on investment. 2. Terrific Traffic- As per one research, 70% of clicks are made possible because of organic SEO. One more advantage of optimizing your online presence is that they produce a great amount of traffic to your website and makes your business more visible. Such techniques makes it possible to show up your business on top results of Google, which attracts more customers and increases your possibility to generate leads. It also helps in targeting the niche audience who are looking for your services upfront. By using these search optimization strategies you often receive inbound traffic, which tends to last longer and creates a database of loyal customers. 3. A Vocal Local is All You Need- As per the study of Merchantt Savvy, 58% of all multi-device purchases use mobile to close the sale. With the rise in mobile usage, it becomes competitive for businesses to keep their local business information up to date. As with the location-based search services, when a user searches for something, the top results are mostly nearby shops or local ones in a certain radius. So, it’s important to keep your business listings up to date, any changes to the business information shall be updated at the same time, to avoid loss of potential leads. Manylocal SEO services can help you in making your business or website compatible with geo-specific searches, which attract customers in your area and can build credibility for your business, which is a good factor to gain a badge of trust among your potential consumers. 4. Compete your Competition- In any business, even after putting your maximum efforts for complete success, you still doubt it. Why? Because the constant thought of how to beat your competitors and what they are doing keeps running in the back of your mind. Investing in search optimization techniques is a more strategic and cheap method to outstand your competitors. No matter whatever your business is. So with the right strategy for search engines, you can improve your business listing on search pages, which will attract more visits and leads. In this way, you can easily rise in the rankings for your targeted keywords and your competition will be pushed below; giving your brand more attention.

2. 5. Good SEO improves Customer Experience- As the search engine optimization techniques works upon understanding the Google updates and algorithm, so all the techniques and strategies are implemented considering its behaviour. And after the engine became popular, Google released lots of updates to make the user experience better and keep users engaged on your website. With these updates, it became equally important for businesses to keep their websites responsive and engaging. Several tips that help in generating better results like no broken links, less responsive time in loading webpages, updating fresh content, etc. are followed by professional SEO services, to increase your online presence. All these factors play an important role in both aspects, whether it’s generating better optimization for your website and increasing user experience. This is just the tip of the iceberg when it comes to exploring the advantages of SEO for your business. To conclude, the role of search engine optimization has increased over the years with the increase in digital marketing. If you choose to invest in it, then the probability of earning profit increases when compared to paid strategies. If you are looking for experienced search engine optimization services, feel free to contact Activ Digital Marketing. We have a proven track record in providing search engine optimization services, along with other digital marketing services, that are essential to boosting your online presence. .