How to make compelling marketing presentations

1. How to Make Compelling Marketing Presentations

2. Introduction A successful PowerPoint PPT depends on three major factors: your expertise with PowerPoint’s design tools, your devotion to consistent style and your imagination to make your point in the best possible manner. Here are a few tips that you can implement to make your PowerPoint presentations more attractive and compelling.

3. DO NOT let the software dictate Microsoft provided PowerPoint with a host of tools. But this doesn’t mean that you should utilize them all. Here are a few thumb rules that you should follow:

4. Ensure that the preset theme of your PPT complements your requirements. Try to keep Microsoft’s default fonts (namely Calibri and Cambria) at bay. These 2 typefaces can make your presentation underwhelming.

5. Professional PPTs shouldn’t use action sounds. PowerPoint usually makes bulleting automatic. The question that you should ask yourself is: do you always need those bullets? PowerPoint PPT defaults usually include a shadow for all shapes. If it’s not needed, remove it.

6. Custom your slide sizes You may actually get away with default slide sizes for most presentations but in some cases, you may need to adjust it accordingly depending on the circumstances. Here’s how you do it.

7. Go to “Page Setup.” Type your required height and width in the boxes and click on OK.      A dialogue box is going to appear. Click OK.         Your background is resized.

8. Edit your slide template at the start A pro tip: It’s always easier to edit your template at the beginning because in that way, you don’t have to design each and every slide individually. Here’s how you can do that.

9. Go to Themes. Choose any one. You can also download themes from Microsoft’s official site.    Your theme is set.

10. Ensure all your objects are aligned properly The key to make your presentation look professional is to have properly aligned objects. Although you can pursue the manual route by dragging and dropping objects, such things seldom work out. Let PowerPoint work its magic. Here’s how.

11. At first select all objects. You can hold down shift to select them all. Click on arrange and then choose either Align or Distribute. Choose the alignment that seems right to you.

12. Use the Format menu PowerPoint’s Format menu gives you a host of options to do subtle adjustments. You can do this pretty easily by right clicking on the object and choosing the format option. After that, you can adjust shapes, fine-tune shadows, create reflections and do much more.

13. Use PowerPoint shapes PowerPoint gives users a host of shape options beyond the conventional oval, rectangle and rounded rectangle patterns. Modern versions offer a highly effective Smart Shapes function through which you can create flow charts and diagrams in no time. Use these features.

14. Crop images into custom shapes You can now use PowerPoint to crop your images into custom shapes. Here’s how you can do that.

15. Just click on the image and choose Format. Click on “Crop.” Then go to “Mask to Shape.” After that choose your desired shape. Your image will be cropped to the required shape.

16. Embed multimedia MS PowerPoint allows you to embed media directly into your presentation. It also offers you the option to link to external media but it’s advisable to embed videos as much as possible to make your presentations look more professional.

17. Final Word Hope these tips come in handy for you, especially for your marketing presentation designs. Good luck!

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