5 Fonts That You Should Avoid In Your Brochure Design

1. 5 Fonts That You Should Avoid In Your Brochure Design When you want to introduce your business to your leads or clients, you hand them your company brochure. If your brochure design is up to the mark, people will not only take interest in your business but it will also help you expand your business. Brochures are one of the most effective direct marketing tools. However, if you want to make an impact on your clients through your brochure, you need to pay attention in the details. The fonts are equally important as the design is. While there are some fonts that you can use, some fonts you should absolutely avoid. Let us take a look at five such fonts that you should not use in your brochure design. 1.Chiller: I understand that every one of us want to create an impact on the target audience by doing something unique. If you think that it is the reason that you should use the scary font chiller, you are not right, my friend. Your companybrochure design should reflect who you want to be or what your company is about. If your company deals in products related to Halloween, you can use the font. Otherwise, it is better to avoid the scary font. 2.Comic Sans: According to the designers at DigitalPolo, the lesser you use Comic Sans the better it is for you. The font was introduced in 1994. The target was to create a font that will look good in comic books. Truly speaking, people have been misusing the font for all these years. It is only good for comic books and not for brochures at all. Never even try to use Comic Sans for your brochure design. The font will only establish you as a casual, funky or flashy company, which I am sure, you do not want your business to be known as. 3.Gill Sans Ultra Bold: I have seen some brochures that use Gill Sans Ultra Bold for the headings. While it seems a good choice for heading, I would ask you to avoid using the font. The first reason is that the font is too bold to be used on brochures. Secondly, the font does not have regularity. The thin letters weigh lesser than the regular letters. The ultra-bold appearance of the font can make it difficult to read especially when you print the brochure. 4.Century Gothic:

2. Yet another font with an irregular font weight is Century Gothic. The letters in this font do not have equal weights, which makes it look uneven. If you look for ‘how do you make a brochure’ you would see many tutorials. However, you would not see any tutorial suggesting you to use Century Gothic font in your brochure design. 5.Freestyle Script: Some of you may think that you can use fonts that look like they are handwritten. No matter how alluring the idea seems to be, no designer who offers brochure design services will recommend you this. While you are thinking that the font will give the brochure a personal touch, it will actually make the text illegible. Conclusion: Do you want to know which fonts you can use in your brochure design? Let me know if your answer is yes. Until then, avoid using these five fonts in your brochure.