10 Dos and Don’ts of Industrial Brand Building

1. 10 Dos and Don’ts of Industrial Brand Building When we think about a brand, our mind quickly jumps to well-known brands in the B2C space such a Nike, Coca Cola, Apple. You and I both know two brands that have created powerful brands despite having nearly the same ingredients. I am talking about Pepsi and Coca-Cola. Most people think that a brand is a logo and the tagline of a company. It cannot be further from the truth. Even though they are a part of your overall brand, your company logo and corporate identity program are not your brand.

2. I need to reiterate this, especially for Industrial companies, as I’ve answered this question many times during our Industrial Marketing Agency work. What is Branding? Cattle farmers worldwide use a hot iron to stamp a mark on cattle rumps to claim ownership. This process is branding, and companies quickly used this idea to do it with their products so that their target customers could easily recognize their products. The mark on products is nothing but the company logo. Branding is the perception in your target audience’s mind about your company and what you stand for. This perception is hard to control and grasp as it is built over time through all the touchpoints through which you communicate with end-users. In the B2B Industrial space, branding becomes even more complicated as the perception is defined not only by your customers but also by suppliers, employees and investors. Our digital marketing consulting services clients at our Industrial Marketing Agency have named branding or the lack of branding as one of their top-most pain points. The reason is that most Industrial companies don’t have an established branding process. Here are 10 Do’s and Don’ts to help you keep the branding process on track for your Industrial company 5 Things to do in the branding process Create a strong Mission Statement

3. A strong mission statement will guide all the stakeholders and staff at your industrial company to communicate seamlessly through all touchpoints. A documented, precise and specific mission statement will reflect the core values of your industrial company. Your company leadership can easily ask a simple question, “Does this action or business decision reflect our mission statement?” to alter the course if it does not align with the mission statement. Be Intentional in using core values If your mission statement is to be efficient and dependable, then be intentional in using these core values in every action and decision you make. It would be best if you depicted these core values throughout all your industrial brand assets. Be intentional about using it as your mantra when providing industrial product and services while communicating with internal and external customers and through all the touchpoints such as your website, email, blog, newsletter, etc. Understand your Target audience You will be unable to deliver value through your products without understanding your target audience, needs, and challenges. Creating buyer personas will help you get a deeper understanding of their demographics, problems they are trying to solve every day at work and questions they might have about your products. Create Differentiation When many companies in the same market provide similar products, it is difficult for potential customers to understand how your company is different. To avoid getting lost in this sea of competition, you need to create differentiation to stand out from your competition.

4. Focus on your Strengths Many companies have no idea of their strengths, or they are not good at expressing them. Ask your team members in customer-facing roles such as Sales, Marketing and Customer Success about your company’s strengths. Ask them to note it down. Create a master list and narrow it down to five top strengths that genuinely resonate with your company’s core values. Read More Dijitale Industrial Marketing Agency Flat A2/301, Welworth Celina Behind Ranka Jewellers, Baner Road, Baner, Pune 411045 9923731274 vinita@dijitale.com https://dijitale.com/