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Nuts and Bolts Everything you need to know, but are afraid to ask

Nuts and Bolts Everything you need to know, but are afraid to ask. Summer 2006. VISUAL IDENTITY SYSTEM. Ways to access the identity guidelines web site www.texastech.edu/identityguidelines www.texastech.edu. TECHNICAL INFORMATION. The files are EPS Encapsulated PostScript For designers

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Nuts and Bolts Everything you need to know, but are afraid to ask

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  1. Nuts and BoltsEverything you need to know, but are afraid to ask Summer 2006

  2. VISUAL IDENTITY SYSTEM • Ways to access the identity guidelines web site • www.texastech.edu/identityguidelines • www.texastech.edu

  3. TECHNICAL INFORMATION • The files are EPS • Encapsulated PostScript • For designers • Created in Adobe Illustrator v. 11 or Adobe InDesign CS1

  4. TECHNICAL INFORMATION • Downloading an EPS file (PC) • Click on the desired logo • Choose a place on your hard drive to save the file • After the file is complete, open Illustrator and open the file through Illustrator • The files were created in a Mac environment so they should open fine with a Mac • Make sure your icon is an Illustrator icon, not Photoshop icon.

  5. TECHNICAL INFORMATION • Downloading InDesign files (PC & Mac) • Click on the desired file • Choose a place on your hard drive to save the file • After the file is complete, open InDesign and open the file • The files were created in a Mac environment so they should open fine with a Mac

  6. TECHNICAL INFORMATION • Why not JPGs? • An Illustrator EPS is a “vector” file • A JPG is an image made of pixels.

  7. TECHNICAL INFORMATION • Some programs require JPGs • For PowerPoint, use 150dpi JPGs • For Word, use 300dpi JPGs • For Publisher, use 300dpi JPGs • Screen images from the web are 72 dpi and will be fuzzy when printed.

  8. TECHNICAL INFORMATION • The Grid System • Allows for continuity • ¼” grid • Signature bar on top • Scholar margin on left side • White space!!! • Address configuration (examples) Box 42022 | Lubbock, Texas 79409-2022 | T 806.742.4218 | www.texastech.edu 3601 4th Street STOP 6235 | Lubbock, Texas 79430-6235 | T 806.743.2143

  9. COLOR • Official Colors • Special ink mix for Tech Red-for simple printing, use a 1:1 ration of PMS 185 and PMS 485 • When printing large areas of red in process, use 100% M, 100% Y, and 100% PMS 485 • When printing large areas of black in process, use 30% C, 30% M, 0% Y, 100% K for rich black • Please note that text should be in 100% black in all instances

  10. COLOR

  11. ODDS AND ENDS • A few words about Publisher • Before you send Publisher files to a printer • On the menu, go to Tools then to Commercial Printing Tools, Color Printing. Change all colors to match your desired outcome. • Make sure your text is only black • Under File menu, go to Pack and Go. Make sure you embed your fonts and create links for your images.

  12. CONTACT INFORMATION • Michelle Hougland – Communications & Marketing • Michelle.Hougland@ttu.edu 806-742-4718 • Jenise Haynes-Wooten – PrinTech • Jenise.Haynes@ttu.edu 806-742-2768 • Angila Faison – Communications and Marketing • Angila.Faison@ttuhsc.edu 806-743-2143 • Paul Sarchet – HSC Printing Service • Paul.Sarchet@ttuhsc.edu 806-743-2016

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