1 / 47

“ACCOUNT NAME” 2009 NEW PRODUCT PRESENTATION “DATE”, 2009

“ACCOUNT NAME” 2009 NEW PRODUCT PRESENTATION “DATE”, 2009. Fall 2009 G15 Player Profile Typical Weekend Warrior Golfer Looking for golf clubs that will provide the needed forgiveness as miss hit shots are still common Plays often with his buddies and notices what they are playing

dolan
Download Presentation

“ACCOUNT NAME” 2009 NEW PRODUCT PRESENTATION “DATE”, 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. “ACCOUNT NAME”2009 NEW PRODUCT PRESENTATION“DATE”, 2009

  2. Fall 2009 • G15 Player Profile • Typical Weekend Warrior Golfer • Looking for golf clubs that will provide the needed forgiveness as miss hit shots are still common • Plays often with his buddies and notices what they are playing • Generally will demo a couple brands but rely heavily on golf pro or retailer for advice • Generally will have 1-2 brands in their bag as brand is as important as performance • Understand fitting could help their game but sometimes struggle to see immediate results due to swing • Generally participate in golf forums to see what’s happening with the latest golf trends

  3. Fall 2009 • i15 Player Profile • Typical Competitive Golfer • Wants to play what the Pro’s play • Plays often in tournaments from club level to national championships • Generally will demo multiple brands to gauge performance before making purchase • Generally accept having several brands in their bag as performance is a key to their game • Understand fitting does help their game and can see how the small things add up to big changes • Generally participate in golf forums and are at the forefront of setting golf trends

  4. Fall 2009 • G15 Driver • Elongated 460cc Titanium Head Design • Elongation from front to back increases MOI by 15% • Provides increased stability and forgiveness on off-center hits

  5. Fall 2009 • G15 Driver • External Sole Weight Pad • Visible technology feature moves the CG lower and further back in the club head • Provides for a high trajectory and low spin rates for greater distance

  6. Fall 2009 • G15 Driver • Patented Ultra Thin Crown Technology • Technology helps move 6 grams from the crown which is re-distributed into the External Sole Weight Pad • Helps generate the increased MOI as well as enhanced CG position • Enhanced Face Design • Face is approximately 7% larger than previous designs • Generates slightly higher ball speeds for increased distance • Provides more consistent performance on off center hits which also provided increased distance Longer Face Design

  7. Fall 2009 • G15 Driver • TFC 149D Shaft • Premium graphite shaft utilizing high balance point technology • Allows the head weight to be increased by 5 grams while maintaining swing and total weight • Leads to increased ball speeds and higher MOI for greater distance and accuracy • Shaft is mid 50’s to low 60’s in overall weight • Available in SR, R, S, X flex • Aldila Serrano 60 Shaft • High balance point shaft which will provide a slightly lower launch and spin than the TFC 149D • Shaft is low to mid 60’s in overall weight • Available in R, S, X flex • Available lofts • 9°, 10.5°, 12°, 13.5°, Draw 9°, 10.5°, 12°

  8. G15 Driver Test Results • Higher Ball Speed – Hits across entire face improved (Approx. 1 MPH on a center hit and over 2 MPH on some miss hits) • Higher Launch Angle – Launch angle increased approximately 0.75° • Similar Spin Rate – Spin rates relatively similar to keep ball in air for expected target consumer • Longer Carry Distance – Hits across entire face improved (Approx 6 yards further on a center hit and over 10+ yards on some miss hits) • Improved Dispersion – 37% reduction in overall Stat Area

  9. Fall 2009 • i15 Driver • Traditional 460cc Pear Shaped Titanium Head Design featuring Titanium Carbon Finish • Design provides a more traditional look while offering a relatively high MOI • Provides stability while still allowing the competitive golfer the desired playability from the tee

  10. Fall 2009 • i15 Driver • Bulge Crown Design • Design provides a crown that works in unison with the face • Generates higher ball speed along with a feel and sound preferred by competitive golfers • Enhanced Face Design • Design utilizes a tighter bulge and roll allowing more weight to be removed from the face perimeter • Re-positions the CG for better launch conditions and slightly increasing ball speed off the face

  11. Fall 2009 • i15 Driver • Internal Weighting for Tour Trajectory • Weighting and hosel position generate a more penetrating trajectory with less spin • Weighting also generates a more fade biased trajectory generally preferred by competitive golfers Hosel axis moved away from face by 0.040”

  12. Fall 2009 • i15 Driver • TFC 700D Shaft • Tour proven premium graphite shaft designed to fit the expected golfer profile for each flex • Helps provide added stability for better control • Shaft is low to upper 60’s in overall weight • Available in R, S, X flex • UST Mamiya Axivcore Tour Red 69 Shaft • Shaft will provide a lower trajectory than TFC 700D • Shaft is mid to upper 60’s in overall weight • Available in R, S, X flex • Available Lofts • 8°, 9.5° and 11° • Adjustable Hosel Through Custom Options Program • Slightly longer hosel will allow this driver to be adjusted ±1° through Custom Options Program

  13. i15 Driver Test Results • High Ball Speed – Ball speed similar to G15 on center hits • Lower Launch Angle – Launch angle approximately 0.75° lower than G15 • Low Spin – Spin approximately 250rpm lower than G15 • Carry Distance – Carry distance similar to G15 on center hits • Slightly Fade Biased – Shot bend is approximately 6 yards more fade biased than G15

  14. Fall 2009 • G15 Fairway • Elongated 17-4 Stainless Steel Head Design • Elongation from front to back and heel to toe increases MOI by 23% • Provides increased stability and forgiveness on off-center hits The G10 is depicted by the red wireframe.

  15. Fall 2009 • G15 Fairway • External Sole Weight Pad • Visible technology feature drives the CG lower and further back in the club head • Provides a high trajectory and low spin rates for increased distance Weight Pad

  16. Fall 2009 • G15 Fairway • Low Profile Design • Design lowers the CG and creates optically pleasing aesthetics when set up over the ball • Provides a low spin rate while inspiring confidence in the golfer that they can get the ball in the air The G15 is depicted by the red wireframe.

  17. Fall 2009 • G15 Fairway • TFC 149F Shaft • Premium graphite shaft designed to fit the expected golfer profile for each flex • Helps provide added club head speed while maintaining stability • Shaft is mid 60’s to low 70’s in overall weight • Available in SR, R, S, X flex • Aldila Serrano 75 Fairway Shaft • Premium graphite shaft which will provide a slightly lower launch and spin than the TFC 149F • Shaft is low 70’s in weight • Available in R, S, X flex • Available Lofts • #3, #4, #5, #7, Draw #3, #4, #5

  18. G15 Fairway Wood Test Results • High Ball Speed – Ball speed is similar to those of the G10 • Higher Launch Angle – Launch angle increased approximately 1° • Similar Spin Rate – Spin rates relatively similar to keep ball in air for expected target consumer • Longer Carry Distance – Center hit carry distance improved by approximately 5 yards • Improve Dispersion – 27% reduction in overall Stat Area

  19. Fall 2009 • i15 Fairway • Slightly Elongated 17-4 Stainless Steel Head Design • Elongation from heel to toe increases MOI by 13% • Provides stability and forgiveness while still allowing the competitive golfer the desired playability i15 vs G15 i15 vs G10

  20. Fall 2009 • i15 Fairway • Internal Weighting for Tour Trajectory • Weighting generates a more penetrating trajectory with significantly less spin • Weighting also generates a more fade biased trajectory Mass positioned forward will not create as much dynamic loft as mass positioned back. This is reflected in the initial launch angle, spin rate and max height.

  21. Fall 2009 • i15 Fairway • TFC 700F Shaft • Premium graphite shaft utilizes a slightly heavier design to fit the expected golfer profile for each flex • Helps provide added stability for better control • Shaft mid 60’s to mid 80’s in overall weight • Available in R, S, X flex • UST Mamiya Axivcore Tour Red 79 Shaft • Shaft will provide a lower trajectory than TFC 700F • Shaft is mid to upper 70’s in overall weight • Available in R, S, X flex • Available Lofts • #3s, #3, #5 • Adjustable Hosel Through Custom Options Program • Slightly longer hosel will allow this fairway to be adjusted ±2° through Custom Options Program

  22. i15 Fairway Wood Test Results • High Ball Speed – Ball speed similar to G15 on center hits • Lower Launch Angle – Launch angle approximately 0.5° lower than G15 • Low Spin – Spin is approximately 300rpm lower than G15 • Carry Distance – Carry distance is similar to G15 on center hits • Slightly Fade Biased – Shot bend is approximately 7 yards more fade biased than G15

  23. Fall 2009 • G15 Hybrid • Unique 17-4 Stainless Steel Iron/Hybrid Design • Design increases the distance between the hosel and club head CG while keeping the CG close to the face • Generates a very high launch and very low spin to keep shots from ballooning Controls spin rate Controls launch angle

  24. Fall 2009 • G15 Hybrid • Extreme Stability Utilizing Toe Weighting Design • Large toe pad puts extreme amount of weight around the perimeter and increases MOI by 49% • Provides an extremely stable hybrid with excellent forgiveness

  25. Fall 2009 • G15 Hybrid • Enhance Hybrid Face Geometry • Virtually no bulge and roll lead to clean optics and better performance • Generates a 73% reduction in dispersion on hits across the entire face

  26. Fall 2009 • G15 Hybrid • TFC 149H Shaft • Premium graphite shaft designed to fit the expected golfer profile for each flex • Helps provide added club head speed while maintaining stability • Shaft is low to mid 70’s in overall weight • Available in SR, R, S, X flex • Aldila Serrano 85 Hybrid Shaft • Premium graphite shaft which will provide a slightly lower launch and spin than the TFC 149H • Shaft is low 80’s in weight • Available in R, S, X flex • Available Lofts • 17°, 20°, 23°, 27°, 31° • Adjustable Hosel Through Custom Options Program • Slightly longer hosel will allow this hybrid to be adjusted ±2° through Custom Options Program

  27. G15 Hybrid Test Results • High Ball Speed – Ball speed is similar to those of G10 • High Launch Angle –Launch angle is slightly lower despite having 1° less loft • Extremely Low Spin Rate – Spin rate is approximately 1000 RPM lower to prevent ballooning • Longer Carry Distance – Hits across the entire face improved (Approx 10-20 yards depending on impact position) • Improved Dispersion – 73% reduction in overall Stat Area

  28. Fall 2009 • i15 Hybrid • Traditional Hybrid Head Shape • Design provides traditional look while providing a relatively high MOI (7% increase over G10) • Provides stability and forgiveness while still allowing the competitive golfer the desired playability

  29. Fall 2009 • i15 Hybrid • Internal Weighting for Tour Trajectory • Weighting, along with stronger lofts generate a more penetrating trajectory with significantly less spin • CG position also promotes a straight ball flight Mass positioned low in the head drives the CG lower helping to reduce spin.

  30. Fall 2009 • i15 Hybrid • TFC 700H Shaft • Premium graphite shaft utilizes a slightly heavier design to fit the expected golfer profile for each flex • Helps provide added stability for better control • Shaft mid 70’s to low 90’s in overall weight • Available in R, S, X flex • UST Mamiya Axivcore Tour Red 85 Hybrid Shaft • Shaft will provide a lower trajectory than TFC 700H • Shaft is mid to upper 80’s in overall weight • Available in R, S, X flex • Available Lofts • 17°, 20°, 23° • Adjustable Hosel Through Custom Options Program • Slightly longer hosel will allow this hybrid to be adjusted ±2° through Custom Options Program

  31. i15 Hybrid Player Test Results • High Ball Speed – Ball speed similar to G15 on center hits • Similar Launch Angle – Launch angle is similar to slightly lower than G15 • Spin Rate – Spin rate is approximately 100-300rpm higher than G15 • Carry Distance – Carry distance is similar to slightly shorter than G15

  32. G10 G15 • Fall 2009 • G15 Iron • Floating Custom Tuning Port Structure Design • Design removes 7 grams from this structure to utilize in re-positioning CG • Provides iron with high launch and optimal spin to prevent “ballooning shots”

  33. Fall 2009 • G15 Iron • Thinner Face Design • Thinner face provides approximately 5 grams of weight that can be distributed in the toe to improve MOI • Provides added stability and forgiveness on off center hits

  34. Fall 2009 • G15 Iron • Strengthened Loft Design for Increased Distance • Lofts strengthened 1°-2° provide exceptional distance (Same lofts as Rapture V2) • Maximum distance is achieved without sacrificing high launch angle due to re-positioned CG

  35. Fall 2009 • G15 Iron • Wider Sole Design • Slightly wider sole helps re-position the CG lower and further back • Provides iron with high launch and optimal spin despite strengthened lofts • Geometry is designed to prevent digging, especially on golfers with steep attack angles

  36. Fall 2009 • G15 Iron • TFC 149i Shaft • Premium graphite shaft designed to fit the expected golfer profile for each flex • Helps provide added club head speed while maintaining stability • Shaft low 70’s to mid 80’s in overall weight • Available in SR, R, S flex • AWT Steel Shaft • Ascending Weight Technology brought to the market with the G10 continues forward • Available in SR, R, S, X flex • Available Lofts • 3-9PWUWSWLW

  37. G15 Iron Test Results • Higher Ball Speed – Ball speed was increased approximately 1-2 mph • Slightly Lower Max Height – Maximum trajectory was only 2-3 yards lower despite significantly stronger lofts • Lower Spin Rate – Spin rates were approximately 300-600rpm lower to help prevent ballooning shots • Longer Carry Distance – Hits across entire face improved (Approx 3-6 yards further than G10) • Similar Dispersion – Overall Stat Area similar despite having strengthened lofts and increased distance

  38. Fall 2009 • i15 Iron • Progressive Set Design • Slightly larger long irons for higher MOI • Results in more stability and higher trajectory for maximum carry • Slightly smaller mid irons provide seamless transition from long to short irons • Results in some stability but a lower trajectory for enhanced distance control • Compact short irons for superior control • Results in lower trajectories and better control through rough for better scoring opportunities

  39. Fall 2009 • i15 Iron • Floating CTP Structure Design with Stabilizing Bars • Design removes 5 grams from this structure to utilize in re-positioning CG • Provides iron with a mid launch, optimal spin and enhanced feel at impact • Multiple Pull Direction Back Cavity • Removes excess mass from toprail and face area to be utilized in tungsten weighting

  40. Fall 2009 • i15 Iron • Multi-Material Design • Design incorporates a 17-4SS body with tungsten toe weighting • Increases the MOI by 3% for a touch of added stability while not sacrificing the playability • Refined Lofts for Enhanced Set Gap • Mid iron lofts have been refined providing better gapping and trajectory control for better performance

  41. Fall 2009 • i15 Iron • TFC 149i Shaft • Premium graphite shaft designed to fit the expected golfer profile for each flex • Helps provide added club head speed while maintaining stability • Shaft low 70’s to mid 80’s in overall weight • Available in SR, R, S flex • AWT Steel Shaft • Ascending Weight Technology brought to the market with the G10 continues forward • Available in SR, R, S, X flex • Available Lofts • 3-9PW

  42. i15 Iron Test Results • High Ball Speed – Ball speed similar to G15 and slightly higher than i10 • Lower Max Height – Maximum trajectory significantly lower than the G15 for better control, but approximately 1 yard higher than i10 • Similar Spin Rate – Spin rates similar to slightly more than G15 due to slightly weaker lofts, but slightly less than the i10 • Controlled Carry Distance – Carry distance slightly shorter than G15 as lofts are designed for higher swing speeds players who desire control over distance

  43. Fall 2009 • iN Putters • Center Body Cut Outs for Increased MOI • Design removes material in center and redistributes around the perimeter of the putters • Increases the MOI approximately 18% vs Karsten putter line for increased stability • Lightweight Nano-Nickel Technology Insert • Lightweight polymer is coated using nano-nickel technology for an extremely strong yet lightweight insert • Provides an additional 40 grams of weight to re-position around the putter to enhance stability • Ultra lightweight insert with sound and feel of the generally preferred steel or aluminum inserts

  44. Fall 2009 • iN Putters • Available Models • Traditional (1/2 Wack-E, Anser V2, B60 V2, D67, Lil Wack-E, ZB2) • Mallet (Craz-E, Wack-E) • Belly/Long (1/2 Wack-E B and 1/2 Wack-E L)

  45. Fall 2009 • JAS Putter Additions • Multi-Material Technology • 17-4SS outer body and lightweight urethane inner body yield approximately 45% higher MOI vs Craz-E • Steel portion is 65% of putter heads weight which gives great stability and forgiveness • Lightweight Nano-Nickel Technology Insert • Lightweight polymer is coated using nano-nickel technology for an extremely strong yet lightweight insert • Provides an additional 20 grams of weight to reposition around the putter to enhance stability • Patented New Alignment System • Multi-Tiered system helps in proper set up over the ball as well as proper alignment to the hole

  46. Fall 2009 • JAS Putter Additions • Available Models • Craz-D and Craz-E Moment

  47. Fall 2009 • i-Series Putter Additions • Same construction and insert as current i-Series • Available Models • 1/2 Wack-E (with Anser style hosel) and Wack-E

More Related