Me, You & And Sporting Event

2. Me, You & And Sporting Event Investigate the sociological significance of a sporting event All Blacks v England or Soccer world cup or NBA finals series or Newcastle v Sydney at the stadium Achievement Standard 2.5 → 4Credits

3. Is it more than a game?? YES Politics Economics/funding Culture Understanding what sport means is both unique and important

4. Sport is an important part of global Culture. • Rugby and The All Blacks tend to dominate this in New Zealand but how are they viewed in other countries? • The dominant ideas of some are unknown to others…

5. What does “significance” mean? • Important • Having or expressing a meaning • So….. • What does it mean to us as individuals as New Zealanders and increasingly global citizens

6. Assessment Investigate the historical and cultural background of the event. • See page 4 of A/S • historical and cultural significance of the event • assumptions about hosting the Event • who is advantaged or whose interests are being served and why • who is disadvantaged or whose interests are not being served and why • the pros and cons of host country or city’s hosting the Event.

7. Consider….. YOU - eg you watch, participate, change behaviour/attitude, find it pleasing/repulsive/objectionable/rewarding… OTHERS - they do any of the above things. Others may include family, friends, particular groups like youth, men, women etc SOCIETY - eg affects attitudes, beliefs, behaviors, cultural practices, laws, campaigns

8. The Event impact on you? • Parents/friends spend more time watching tv • Less time on other activities • Drinking and its associated problems • Participation in sport takes a back seat • Time to attend • Socializing with friends • School term changes

9. Event impact on others? • Friends get together • Income for players and businesses • Could increase the participation in the sport due to positive role models • Decrease participation because of watching rather than doing • Lead to feeling out of the loop if not interested in sport • Career path for some • Draws in sponsors

10. A word from the sponsors. • http://www.goodnet.org/articles/if-you-think-anything-impossible-watch-this-video-again • Adidas • SBW • Master Card • Forsyth/Otago Stadium. • http://www.2014-worldcupfootball.com/2014/03/sponsors-of-fifa-world-cup-2014.html

11. Sporting events and their impact on society? • Players are treated as gods • Media is event dominated • Gender stereotyping of what the typical male should be like • Men in rugby dominate other groups playing the sport • Huge income generating business that reduces available funds for other sports • Lots of sponsorship opportunities • Dunedin Stadium, who was the driver of this and what is his business?

12. +ve Social effect of Spectators Relationships Family friends • Common interest forms basis for conversation activities friendships • Time spent together excuse to catch up and socialise • Acceptance (shared ID with peers and region)

13. -ve Social effect of Spectators • May feel that there is nothing in common with friends • Peer disapproval due to lack of rugby knowledge • Dominate social occasions (weekends) • Discourage people from spending time with friends and family

14. Effect of commercialising sport • Sport <----------------------->Entertainment • Sport has gone from a game to a business commodity • Rule changes, time outs, commercial breaks • Players are less loyal to team and more interested in $ • They are now viewed and treated as employees.

15. Entertainment & Sport • Sport is very pervasive • Participants or Spectators • Live or through T.V. • Sport has become a major source of entertainment and money.

16. +ve Social effect of Spectators Relationships Family friends • Common interest forms basis for conversation activities friendships • Time spent together excuse to catch up and socialise • Acceptance (shared ID with peers and region)

17. -ve Social effect of Spectators • May feel that there is nothing in common with friends • Peer disapproval due to lack of the Event knowledge • Dominate social occasions (weekends) • Discourage people form spending time with friends and family

18. Politics & Sport • In what ways do governments use sport as a political tool? • Are sport and politics able to be kept separate? • Are there any physical activity issues that governments have an interest in? • What politics exist at a local and regional and club level within sport?

19. Gender & Sport • In what ways are women and men treated differently in sport? • How are men and women represented by the media in sport? • What are some possible future issues to do with gender and sport?

20. National Identity … Changing • Rugby has been a defining feature of NZ and it’s Identity “is this changing?” • All Blacks have gone from a national team to a corporate brand through Adidas & Sky • The Haka is more than ever an entertainment commodity used all over the world • All Blacks are media celebrities and distant from the average kiwi

21. Violence & Sport

22. Violence & Sport • Violence in sport is real but it is protected by the assumed good of sport. • The rules of many male sport code legitimise the ideas that conflict is resolved by physical superiority & therefore violence. Often these codes have a sub-culture of violence. • Ice hockey, Rugby, American football, League,AFL

23. What is the effect of the Event on people in NZ, i.e. who is advantaged by the match and how? • Males –players and non players • career paths and opportunities, status in community, income, life after the event, effects of injury, pressure to maintain fitness, to perform, expectations of public and family commitments. • Non players- employment opportunities in related jobs, prestige by association wives girlfriends, entertainment for the community, minor sports marginalised, stereotyping, lack of media coverage

24. What is the effect of the Event on people in NZ, i.e. who is advantaged by the match and how? • Females –players and non players • Power by association, employment in business, training opportunities, stereotyped as butch or lesbian if they play or seen as supporters by males and take on the support roles ie cheerleaders or in the kitchen, used to sell the game by sexual exploitation ie on covers of magazines

25. What is the effect of the Event on people in NZ, i.e. who is advantaged and how? • Event - the business. • Control of the media, huge financial resources, sponsorship, way for boys to develop their masculinity • Are girls developing masculine traits

26. America’s Cup Syndrome • In the name of nationalism and patriotism (or regionalism) you support events/projects which benefit corporations rather than every day people because news biases & marketing campaigns have made you think they benefit everyday people even if they don’t. • Dunedin Stadium????

27. Global Events • global events are not purely designed to showcase the Sport. • They are often used to promote a country in terms of tourism • Political parties will use the feel good factor associated with the event to their gain. “John Key”