1 / 6

LUXOS SALES & PR MANUAL

LUXOS SALES & PR MANUAL. Key Steps. Step 1. Identify all major advertising agencies in the city or country Identify all the luxury brands in the agency Identify all the media planners Identify all the media buyers Identify which brands the planners & buyers work with

dore
Download Presentation

LUXOS SALES & PR MANUAL

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. LUXOS SALES & PR MANUAL Key Steps

  2. Step 1 • Identify all major advertising agencies in the city or country • Identify all the luxury brands in the agency • Identify all the media planners • Identify all the media buyers • Identify which brands the planners & buyers work with • Send a promotional copy with a marked label after every issue is published • Label must have the contact name, media agency, brand and sender name and number

  3. Step 2 • Identify all luxury Luxury brands & services in each city or country • Identify all the Marketing Directors, Marketing Managers, PR Directors • Send a promotional copy with a marked label • Label must have the contact name, media agency, brand and sender name and number

  4. Step 3 • Inform the media agencies and brands every time a digital issue is available for download • Include information on downloads • Include information about promotion of the digital version • Inform database on Web & Social Media updates • Inform database of Newsletter HNW subscribers available

  5. Step 4 • Inform database about all LUXOS / Brand events and success stories around the Globe both directly managed or LUXOS Partners with images

  6. Step 5 • Inform database about new LUXOS distribution partners, hotels, private banks, investment, magazine racks with images • All news to appear on LUXOS Social Media • 360 days soft communication about new launches like Brazil and Moscow for example

More Related