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Optimizing your social media campaign on a dime

Optimizing your social media campaign on a dime. Ashley Villanueva Media Communications Specialist UC Berkeley Admissions. Flickr Contest for New Admits. Flickr Contest for New Admits. A udience: Admitted freshman and transfer students (including international students). Goal :

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Optimizing your social media campaign on a dime

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  1. Optimizing your social media campaign on a dime Ashley Villanueva Media Communications Specialist UC Berkeley Admissions

  2. Flickr Contest for New Admits

  3. Flickr Contest for New Admits Audience: Admitted freshman and transfer students (including international students) Goal: To yield the best and the brightest students Get them to engage, interact, socialize with us, their peers, new Golden Bear community

  4. What we asked them to do.. “Upload your best photo and a caption on why you want to Be Berkeley.”

  5. As a new admit, what’s in it for me? A chance to win: • $25 Cal 1 Card (5) • 2 free tickets to the 1st home football game complete with refreshments • Dinner with Dean of Students, Jonathan Poullard (5) • Dinner with the AVC of RSSP, Mr. & Mrs. LeNorman Strong (1) • Cal gear *All these prizes were kindly donated (FREE!)

  6. Results AryaAliabadi ‘17 Santa Monica, CA: “Freedom is a choice, a voice, an identity; freedom is education. This image is my way escape-my chance to Be Berkeley.”

  7. Results William Roy ‘15 San Francisco, CA:“Lending an educated ear to the next generation.”

  8. Results Anny Proctor ’15 San Jacinto, CA:“This caption shows the moment I opened my admission acceptance ”

  9. Results Christopher Van Redman ’15San Diego, CA: “Getting into Berkeley is like hearing music for the first time.”

  10. Why I think it worked: • Minimum input, maximum outreach • Free • Worked for a global audience • Garnered campus effort • We walked away with student stories • All the entries we checked were SIR’d students

  11. Key Takeaways • Identify your audiences • Re-evaluate what tools you have access to • Figure out your budget • Reach out to campus partners • Don’t forget your disclaimer

  12. Connect with me about and more at ashvillanueva@berkeley.edu

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