New Jersey Natural Gas & Ventura Associates Intl LLC

1. New Jersey Natural Gas&Ventura Associates Intl LLC Oil Conversion Incentives

2. NJ Natural Gas • New Jersey Natural Gas is the principal subsidiary of New Jersey Resources. • Fortune 1000 company • Provides reliable energy and natural gas services including transportation, distribution, and asset management.

3. Ventura Associates Intl LLC Promo 100 marketing & promotions agency specializing in: • Strategically-focused, legally precise online and offline promotions. • Tactical development and flawless execution of: • Sweepstakes • Contests • Games • 40+ years in business • 11,118 sweepstakes, contest, games • $139,873,416 in prizes given away

4. What We Do • Counsel on program concept, execution and planning for any/all media • Prize structure recommendations • Rules and legal review • State registrations and surety bond (if applicable) • Online promotion hosting • Winner selection, clearance and correspondence • Prize procurement and fulfillment • Program analytics and reporting

5. You, too can win! Listen Up! Look for your official entry forms, and lets have some fun! ENTER FOR YOUR CHANCE TO WIN A POWERFUL ENERGY SAVING PRIZE!

6. Sweepstakes vs Contests • A promotion that awards prizes on the basis of skill demonstrated by each entrant • Highly Regulated • Purchase may be required in most states. • Promotions that award prizes on random chance. • Highly Regulated • Purchase not necessary

7. Sweepstakes Versus Contests Sweepstakes X X no purchase necessary Contests X skill replaces chance X

8. State Registrations: New York Florida Rhode Island Prize Value: Over $5,000 Over $5,000 $500+ (Retail or online retailer only) Bonds or CD’s: Yes Yes No Lead Time: 30 days 7 days 30 days

9. CONTESTS

12. SWEEPSTAKES

15. Instant Game

16. NJNG “Win Big & Save” Sweepstakes • Four Winners get a home heating conversion worth up to $6,000. • We cover costs • New winner picked every two weeks • Better chance of winning the sooner the consumer entered

17. Marketing Tactics • Reach consumers by using direct mail and internet based promotions. • Designed to build a database of potential leads • Questions on sweepstakes entry form served to drive quality prospects.

20. Results 908 sweepstakes entries

21. UGI Sweepstakes • Largest gas utility in Pennsylvania with small electric utility • Three consecutive years, every spring • 2011 Rake in the Cash • 2012 The Switch is On • 2013 Do it for the Money

22. 2011 “Rake in the Cash” Sweepstakes • Twelve winners of up to $2,000 rebate on the purchase of ANY natural gas hot water heater that replaces a non-gas water heater. Winners drawn weekly by outside administrator, Ventura Associates. • No requirements on efficiency, size, style, contractor, etc. • Paid for with shareholder dollars, not part of an approved efficiency program. Less than half the cost of previous year’s $300 rebate.

23. Marketing Tactics • Direct Mailing to 52,000 target customers in September. • Program website with benefits of gas hot water, video, online sweepstakes entry. • Pop-up message to online bill with link to website. • Postcard reminder mid-program to all prospects. • Additional sweepstakes entry forms available through call center. • 12 weekly drawings of winners with names posted on website.

24. Initial Customer Mailer - Outside

25. Initial Customer Mailer - Inside

26. Mailer – Sweepstakes Information

27. Program Website • Micro site for customers at: www.UGIhotwater.com

28. Results 1,014 sweepstakes entries

29. 2012 “The Switch is On” Sweepstakes • UGI reimbursed winner up to $7,500 for purchase and installation of a natural gas heating system to replace a non-gas system • Winner permitted to purchase any natural gas heating system from the contractor of their choice • Entry form could only be accessed online after completing the UGI Home Heating Calculator accessible from www.ugi.com/switch

30. Marketing Tactics: • Designed to educate consumers on how much they’ll save with natural gas by driving them to website landing page to find out how much they can save and enter to win a free furnace. • Additional goals of generating more qualified leads early in the spring and collecting email addresses from consumers interested in switching. • Multi-channel advertising campaign including TV, social media, paid search and web. • Direct mail and email focused on moving the considering prospects to commit.

31. Promotion: TV TV Programming focused on saving money by switching to Natural Gas and encouraged interested consumers to complete the calculator and enter to win a new Natural Gas home heating system.

32. Promotion: Newspaper - Reasons

33. Promotion: Social Media

34. Promotion: UGI.com & Electronic Newsletter (RGs) Banner on UGI.com home page Gasline article for April 2012, RG version only

35. Promotion: Direct Mail

36. Call To Action: Campaign Landing Page From the landing page, consumers can click through to: Complete the home heating savings calculator and enter the sweepstakes Send an email form to check on gas availability Download a free Conversion Guide that explains the benefits and steps to switch to Natural Gas

37. Sweepstakes: Calculator Intro Page Step 1: When the consumer clicks the “Show Me How Much I Can Save” icon on the Landing Page, they are directed to this page. We’ve added a message about the sweepstakes to this page.

38. Sweepstakes: Entry Form Step 3: Complete online entry form and hit submit

39. Results 1,419 sweepstakes entries

40. Spring 2013 “Do It For The Money” Sweepstakes • April 22nd through June 30th 2013 • Win a free home heating system • Savings up to $1,500 by switching to natural gas • Enter by clicking on “availability” form and fill out simple online form.

41. Marketing Tactics Promoted Through • TV • Newspaper • Facebook • Twitter • Online Display advertising on various websites including local news, sports, weather, etc.

42. Spring Conversion Campaign - Newspaper

43. Call To Action: Campaign Landing Page All promotion drives consumers to the campaign landing page. Several URLs are used to track success of each channel.

44. Sweepstakes Results 993 sweepstakes entries

45. Prize Giveaway Rules - Must answer correctly - Must be present at time of drawing And the winner is…..

46. For More Info: Contact: Marla Altberg CEO Ventura Associates Intl LLC (212)-302-8277 ext. 3003 maltberg@sweepspros.com Bob Gallo NJ Natural Gas (732)-938-1143 BGallo@NJNG.com

47. Q&A