Prof. Hanku Lee hlee@konkuk.ac.kr @hlee219 Division of Internet & Multimedia Eng

1. Cloud Computing for Smart TV Prof. Hanku Lee hlee@konkuk.ac.kr @hlee219 Division of Internet & Multimedia Eng Konkuk University, Seoul, Korea

2. Contents • Why Cloud Computing? • The present • Google • Amazon • Netflix • Facebook • Twitter • iCloud • The Future • Personal Cloud Computing • Hallyu (Korean Wave) ⅰ

3. 1. Why Cloud Computing?

4. Evolution of Computing Total growth rate of IT is about 5%, but growth rate of cloud services is about 27% Dynamic Cloud Service Cloud Service Shared Utility Computing Increasing Business Ability Simplified Highly responsive business goal driven Network Computing Rapid deployment of New infrastructure and service Drives IT efficiency Grid Computing Web Service The Internet Client & Server personal mainframe Time 2

5. Paradigm Shift of Computing Burden Iron Works Corporate Data Center PC Edison Power Plant & Power Grid Cloud Computing & Internet • Change in way of ownership of computing resources • - Outsourcing of IT resources and services expanded • Expansion of Internet-based services • - SW and the content of the online service enablement Cloud Computing 3

6. Cloud Computing Virtualized infrastructure/platform/service to run client applications and to store data on heterogeneous devices whenever/wherever Cloud Computing, rated 1st in Gartner selected top 10 IT technologies consecutively in 2010 and 2011 4

7. Cases Cloud Infrastructure Cloud Software & Apps Cloud Platform 5

8. New York Times Architecture Amazon S3 TIFF Image (4TB) PDF (1.5TB) HadoopMapReduce AMI Amazon EC2 (100 instances) Cost Only $ 1,465 S3 Storage: 5.5TB Data Transfer-in: 4TB EC3 Instances: 100 X 24 hours AWS Simple Monthly Calculator Amazon S3 (US) Amazon S3(EUR) Amazon EC2 Amazon SQS http://calculator.s3.amazonews.com/calc5.html 6

9. 2. The Present of Cloud Computing

10. Ⅰ. Google 8

11. Ⅱ. Amazon Amazon Cloud’s long-term strategy focuses on B2C 1 Cloud encompasses infrastructure(uphill) and usage(downhill) Cloud infrastructure Google can boast as much Experience in cloud technologies Consumer usage Apple’s digital content approach is strong 2 Amazon is approaching the market with a two-fold strategy The B2C cloud market will Flourish thanks to pervasive fiber and wireless connectivity. 3 By introducing new devices, Amazon reaches more customers Kindle Amazon Media Center Amazon Tablet Amazon Silk 9

12. Ⅲ. Netflix Contents Partners Launch of API Devices 10

13. Ⅳ. Facebook Facebook’s Value Proposition 1 Website Integration 2 Facebook Pages 3 Facebook Ads 4 Facebook Apps 5 Facebook Analytics 11

14. Ⅴ. Twitter 170 Million (Daily) REAL-TIME OUTPUT 12

15. Ⅵ. iCloud • Music, movie • Photo Stream(1000 Pics/M) • Store Data(Email, Book, contact,…) • Application Data(Configuration, Data) Buy Music Download music from iTunes on any device. iCloud Stores it Your music is stored in iCloud And pushes it to your devices Your music automatically appears on your iPad, iPhone, iPod touch, Mac, and PC. 13

16. Ⅶ. U-Health service in U.S.A Pro social 14

17. Ⅷ. Google, Amazon, Netflix, Facebook (M$) Year * Reference: Amazon Annual Report, Google Annual Report Netflix Annual Report, www.techcrunch.com 15

18. Ⅸ. Korea? 16

19. 3. The Future of Cloud Computing

20. Ⅰ. The Tortoiseand the Hare 18

21. Ⅰ. The Tortoiseand the Hare (cont) 19

22. Ⅱ. Galaxy series & Smart TVs 20

23. Ⅲ. Want The One Ring? Then • Platform is the one ring to dominate the market • Google bets USD 120 million to protect Android against patent attacks • The higher the market share of platform,HW/SW sales will be better • The rise of platform wars • Open platform • Lightweight platform • Social Platform • Facebook • Twitter • Kakao Talk 21

24. Ⅳ. Self Reflection of Google • A Google engineer, Steve Yegge, accidentally broadcast his self-reflection google+ mention outside of Google • …that Google doesn't do well is Platforms. We don't understand platforms. We don't "get" platforms • Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo) • The Golden Rule of platforms is that you Eat Your Own Dogfood. The Google+ platform is a pathetic afterthought. We had no API at all at launch, and last I checked, we had one measly API call… to get someone's stream 22

25. Ⅳ. Self Reflection of Google (cont) • Google+ is…a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product. But that's not why they are successful. • Facebook is successful because they built an entire constellation of products by allowing other people to do the work…Some people spend all their time on Mafia Wars. Some…on Farmville. There are hundreds or maybe thousands of different high-quality time sinks available, so there's something there for everyone • Google+ team took a look at the aftermarket and said: "Gosh, it looks like we need some games. Let's go contract someone to, um, write some games for us." Do you begin to see how incredibly wrong that thinking is now? • You can't do that…There have been precious few people in the world, over the entire history of computing, who have been able to do it reliably. Steve Jobs was one of them. We don't have a Steve Jobs here 23

26. Ⅴ. Super Imagination • Miraculous success cases of Korea's shipbuilding industry in the past • Creative imagination beyond common sense • Technologies from imagination to reality 24

27. PaaS Ⅵ. Personal Cloud Computing Heterogeneous Personal OS Cloud Computing Infra Phone to App SaaS Phone to Multi App Phone to Phone Wire/Wireless Network (3G, 4G, WiFi) Personal Service Application IaaS Virtualization 25

28. Ⅵ. Personal Cloud Computing SaaS PaaS IaaS Cloud Server Virtualization 26

29. Ⅶ. Hallyu(Korean Wave) 27

30. THANK YOU