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Online Social Networks

Online Social Networks. COM 546 - Evolution and Trends in Digital Media Technologies. Craig Maedgen. Introduction:.

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Online Social Networks

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  1. Online Social Networks COM 546 - Evolution and Trends in Digital Media Technologies Craig Maedgen

  2. Introduction: A social network is a group of people who form relationships over time by interactingregularly around shared experiences, which are of interest to all of them for varying individual reasons.

  3. History: • Internet (very brief history) • 1969 ARPANET (restricted use) • 1974 X.25 (public/commercial use) • 1977 – 1983 TCP/IP (standards) • 1991 World Wide Web • 1993 Mosaic Browser

  4. History: <continued> • Email (pre-internet) 1965 • BBS (bulletin boards) 1978 • Internet forums • USENET (newsgroups) 1980 • Eternal September

  5. History: <continued> • Compuserve 1979 • GIF • Prodigy 1988 • GEnie 1985 • AOL 1991 (windows 1993)

  6. History: <continued> • Talk (UNIX) 1982 • ICQ 1996 • AIM 1997 • MSN 1999 • Yahoo 1999

  7. Today: <Very small list> • Facebook • Friendster • LinkedIn • MySpace • Orkut • Xanga <Very BIG list>

  8. Today: <continued> • The MySpace Generation • Business Week

  9. Today: <continued> • What MySpace Means for Marketers • ClickZ • Family Guy • Harry Potter • PETA • Consumer Packaged Goods • Cars • Sports Teams / Nike

  10. Thank you. • Questions?

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