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Part of the Capital Growth Project. 2012 new community food-growing spaces Increase land for food growing More people growing food One stop shop for food growers Influence policy and decisions. Growing Enterprise. Pop up Pickle & Growing Enterprise training.
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Part of the Capital Growth Project • 2012 new community food-growing spaces • Increase land for food growing • More people growing food • One stop shop for food growers • Influence policy and decisions
Urban Food Fortnight Team Day – November 2011
Why Urban Food Fortnight • Gives urban growers confidence to begin trading. • Connects small urban producers to new buyers. • Encouragers Londoners to discover produce from the Capital. • Income generation • Celebration & fun – no finger wagging!
Dinner in Our Back Garden Partnership St. Mungo’s Putting Down Routes, The Table Café and Team London Bridge
Farmival UFF 2013 – Partner with existing events
Mama V’s UFF chilli jam – connect producers with urban growers
Enterprise Match fund Match fund allows grower to set a target of how much produce they think they can sell during Urban Food Fortnight. If grower achieves target, Capital Growth will match earnings up to £150. http://www.capitalgrowth.org/our_support/match_fund/
Get Connected – Preparing for Urban Food Fortnight • Hear from Grub club pop up event coordinator. • Growers & producers that took part last year. • Network.
Promotional material, including posters, postcards, and stickers #urbanfoodfortnight
Outcomes… • Over 100 events last year. • Over 40 growing spaces took part. • 15 food producers participated. • 1231 tweets were tagged #urbanfoodfortnight Growing Kultur is a 6 x 1 metre patch in “Being involved in Urban Food Fortnight helped focus our growing efforts and think creatively about how we might make best use of what was a small growing space yet still achieve some of our objectives.” says Alexandra Charlemagne, Growing Kultur’s founder.
Challenges… • Unsustainable businesses trying to sign up. • Excluding some great trading relationships because they are not in London. • Getting groups to commit and giving them confidence. • Promotion of events – some were less popular than others.
Replication • Can be replicated at any scale. • Support offered can be tailored to match resources available. • Could be done at a different time of year though September is ideal. • Could link across many cities.
Capital Growth developed Urban Food Fortnight to work towards making food growing spaces in London more sustainable and resilient in the current economic climate