1 / 7

Memes Through The lens of Genre Analysis: Are Internet memes a genre?

Memes Through The lens of Genre Analysis: Are Internet memes a genre?. From Sandy Hook To Facebook By: Bryan Lutz. Genre as Subject matter. Are there typical kinds content for the communication? Is there a consistent or expected “tone” for the genre?

dory
Download Presentation

Memes Through The lens of Genre Analysis: Are Internet memes a genre?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Memes Through The lens of Genre Analysis: Are Internet memes a genre? From Sandy Hook To Facebook By: Bryan Lutz

  2. Genre as Subject matter • Are there typical kinds content for the communication? • Is there a consistent or expected “tone” for the genre? • Is there a taxonomy that can be applied to classify the genre?

  3. Genre as Forms And Conventions • Is there a particular or privileged medium for the genre? • Is there a common structure typical of the genre? • Are there rhetorical moves common across examples of the genre? • Is there (relative) stability in the forms and conventions of the genre? • Does the communication innovate or challenge the forms and conventions of the genre?

  4. Genre as a Discourse Community • There are practices surrounding the the publication and validation of genres? • Is there a tradition behind the genre? Is there a literacy test? • Is the author connected with a larger community of writers? • What are the cultural values surrounding the genre? (Rabkinqtd. in Darsey) What cultural literacy is required? • How is the genre used, or purposed? Is it writing for expression, or aesthetic? For problem-solving? (Miller defines this as exigency contrasted with stable forms) • Are the systems of review or validation (accreditation/rejection) surrounding the genre?

  5. Genre as Audience Expectations • Would an audience find this communication to be familiar? • What modes of communication are expected? • What literacies must the author possess to meet the audience’s expectations? • Is the communication accessible to the audience? • Does the genre compliment or “contradict perspectives”? (Rabkinqtd. in Darsey) • Is there an exploitation of audience? (Darsey)

  6. Toward Understanding the Genre conventions of Political Internet memes • There is exigency in feelings of necessity for public deliberation and understanding • There is a common tone of ideas: “common sense” and “obviousness” • There is attribution to an author or authors, which may or may not be AATTP • The images are highly visual, and mostly weighted toward visual modes over written modes of communication • Most elements are horizontal, and the elements of the meme are either dichotomously, or trichotomously arranged • Argument by example

  7. Questions: • Are Internet memes relatively stable enough in form and convention to be considered a genre? Or if stability is not necessary, then do these memes fit a common purpose? • Can I consider comments, likes, shares, re/appropriations, as part of the genre of memes? Or is this a separate phenomenon? • Who is the author of the meme? And do we need to know the author in order to determine internet memes as a genre? Would I need to show contrasting memes for comparative analysis? • Memes are often defined by the presence of an exigencies; they become a signifier that offers explanatory power for a observed phenomenon. Does the presence of exigency demand the classification of memes into genre? Or rhetoric?

More Related