5 Myths of Video Marketing

1. 5 Myths of Video Marketing DREAMCUBE PRODUCTIONS

2. 1.Video Cost-Prohibitive Video marketing is much more accessible than it used to be. Many DSLR cameras, for example, have high definition video capability. Your humble smart phone is also more than capable of doing the job. You wouldn’t think twice about buying new equipment or hiring staff if you thought it would benefit your business. Why should video be any different? Regardless, buyers value authenticity over production value. An over-polished or highly staged video may even be detrimental to your marketing efforts.

3. 2.Video is industry specific Most industries could benefit from video marketing. Customers are the ones driving demand for video content, and as such their demands are not industry specific.In fact, any industry with a product or service that requires further explanation should be using video.If you happen to be in an industry where video is under-utilised, this does not mean you shouldn’t use it.On the contrary, these industries are ripe for expansion and represent the best opportunities for getting your message out there.

4. 3.The primary purpose of video is lead generation Video is how you put a face to your name, product or brand. It helps your customers connect with you on an emotional level and hopefully become your biggest fans. This is where video shines the brightest. You simply can’t create the same connection with articles or blog posts. Tips and tricks, behind the scenes content and product walkthroughs are all ways to market your product and build trust, authority and loyalty at the same time.

5. 4.Success is measured by view count The number of views of your favorite motivational video might give you an approximate idea of its popularity. But it doesn’t tell the whole story. Some people may have quit watching after three seconds or had it playing in another room. Similarly, the view count on your video content is largely irrelevant – especially if it is not directly converting to sales. The best video platforms will help you track the metrics that really matter to your business. That is, the behavior of your leads.

6. 5.Video is set and forget Sitting back after creating one video and expecting the money to roll in does not allow enough time for trust to develop. Instead, use video to be a constant in the lives of your target audience. Consistently remind them of who you are and what you stand for. Create a series of videos demonstrating that you understand the nature of the market and how you can add value to that market. Importantly, be passionate! This helps you remain top-of-mind the next time a buyer needs what you are selling.

7. Many of the myths surrounding video marketing are unfounded and arguably, manufactured by businesses resistant to change.If video is not currently a part of your marketing strategy, then it most definitely should be.Video is a versatile and personable way to get your message across, creating a human element to your business and connecting emotionally to your potential customers.Your videos don’t need Hollywood production value, but they do need to provide value first and foremost.

8. CHRISWILKIE The Team can help you do better • RAINIERPARAS • DAVIDSCHREURS

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