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Making Clubs Work: Two Case Studies

Learn from the experiences of two Wellesley College alumnae clubs, WCAB and WiSCCoG, as they share their strategies for successful club leadership, membership outreach, and effective communication. Discover how these clubs have built strong teams, fostered camaraderie, and organized engaging events to increase membership and enhance alumnae engagement.

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Making Clubs Work: Two Case Studies

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  1. Making Clubs Work:Two Case Studies Wellesley College Alumnae of Boston (WCAB) Carol Mazzarella ’84 Karen Whitley ’90 Wellesley in South Carolina and Coastal Georgia (WiSCCoG) Lynn Rothschild Gagnon ’71 Barbara Teare Swift ‘57

  2. Making Your Club Work Leadership Programs Membership Communications

  3. WCAB Co-Presidents Vice-Presidents as ‘Presidents in training’ Committee Co-Chairs WiSCCoG Co-presidents Teams, support, camaraderie Use of project deadlines Follow-up offer of support Leadership

  4. WCAB Sub-clubs Club-sponsored events Free events for active members Variety (time, location, focus) WiSCCoG “Circles” – informal regional groups Major event around local alum and her accomplishments Family and friends welcome Programs

  5. WCAB Current membership goals: 450 (10%) paid members increased diversity Membership outreach at each event Annual lapsed member mailing WiSCCoG 30% membership rate since club founded Current students & parents invited as club guests Membership drive for every club event Regional Circles as membership outreach Membership

  6. WCAB Newsletter (Sept. and Jan.) Blast emails (1st and 15th of month) E-vites New website (Chapter Pages) WiSCCoG Phone, especially for older alums Car pool and B&B offers Acknowledgement of alum participation at all levels – THANK YOU Communication

  7. Questions & Discussion

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