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Communications Update

Communications Update. Louise Russell Marketing & Communications Officer Kavita Jeerh Project Assistant European Bioenergy Research Institute Aston University 18.03.13. Website. Revised website live January 2013 New features include:

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Communications Update

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  1. Communications Update Louise RussellMarketing & Communications Officer Kavita Jeerh Project Assistant European Bioenergy Research InstituteAston University 18.03.13

  2. Website • Revised website live January 2013 • New features include: • Project specifics - objectives, development sites etc – closer aligned to outputs • Key messages scroll bar • Electronic Library • Media area – press releases, videos, podcasts etc • Integrated blog • Location map • Link to Teamspace (partner login) • Languages of all countries www.bioenergy-nw.eu

  3. How are we doing? Project indicator: number of people reached by the website (unique visitors) is 10,000 As of 15.3.2012: Total of 2,640 visitors (1385 unique) New website stats: 749 visits (436 unique) Average time per visitor 4 minutes 39 seconds (compared to 2 minutes 16 seconds) Country of origin: UK – 270 Germany – 134 France – 87 Belgium - 72 Netherlands – 31 Most visited pages: Home, Objectives, Media, About and Blog

  4. Twitter @Bioenergy Europe 5,987 followers 4,013 tweets Tweet content: Project news, partner news, awards, sector news, new technologies, developments etc. Send tweets to Louise Russell – maximum of 140 characters

  5. Going forward • Project pages updated by LR (language translation tweaks needed) through Word Press CMS • BSC areas updated by each BSC (log in assigned). LR to arrange training • All partners - Press releases: send to LR (30 required for project) - Repository items: send to KJ - Blog posts: 2 per partner per year – timetable circulated - Key message scroll bar - FAQs - Videos, event details, photographs etc:send to LR - Follow on Twitter @BioenergyEurope - Join BioenNW LinkedIn group

  6. Marketing output • Help each BSC to meet the target of 10 publications per BSC targeted to the general public • Newsletter will be published quarterly – every 3 months • Newsletter is directed to BSC members • Each BSC is responsible for their own newsletter • Using campaign monitor (www.campaignmonitor.com) • Each BSC will use the a generic template • User guide is available on teamspace • Timescale for 2013: • 1st edition – March 2013 • 2nd edition – June 2013 • 3rd edition – September 2013 • 4th edition – December 2013 BSC Newsletter

  7. Snapshot of BSC Newsletters North Rhine Westphalia Newsletter EindhovenNewsletter

  8. Snapshot of BSC Newsletters Wallonia Newsletter Ill-de-France Newsletter

  9. Any Questions? Louise RussellMarketing & Communications Officer +44 (0)121 204 4637 l.a.russell1@aston.ac.uk Kavita Jeerh Project Assistant +44 (0) 121 204 4321 k.jeerh@aston.ac.uk European Bioenergy Research Institute Aston University

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