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INTRODUCTION

INTRODUCTION. Mercedes-Benz brand is the world's oldest manufacturer of cars. It belongs to the German company Daimler AG. Daimler designed the first motor vehicles in 1886. Benz presents the first four-wheeled car in 1893.

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INTRODUCTION

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  1. INTRODUCTION • Mercedes-Benz brand is the world's oldest manufacturer of cars. It belongs to the German company Daimler AG.

  2. Daimler designed the first motor vehicles in 1886. Benz presents the first four-wheeled car in 1893. In 1926 Daimler and Benz merged to form the Daimler-Benz AG. They build the first car. HISTORICAL DEVELOPMENT First car

  3. After the outbreak of World War II, suspend vehicle production, which occur again after the war . First car diesel

  4. In 1993 changes from 5 series to 13, accompanied by an annual growth in sales. • In 1998 merged with Chrysler, giving rise to DaimlerChrysler. It would become one of the greatest powers in the sector, but in 2007 the merger fail. • The company currently has a high value on gaining more momentum. http://www.youtube.com/watch?v=HkV2dflBvcA

  5. The company philosophy of Mercedes-Benz can be seen with its slogan: "The best ornothing." The products on the market must be of the highest quality. Its symbol, the star, represents land, sea and air Use the term "progress" to refer to the continuous improvement of their vehicles. Mercedes-Benz is the only brand in the world that offers lifetime warranty for their vehicles. BUSINESS PHILOSOPHY

  6. Corporate values whose origin comes from its two founders are: - Passion. - Integrity. - Respect. - Discipline. Gottlieb Daimler Karl Benz

  7. PRODUCTION AND MARKET ANALYSIS • Its standard model is situed between men aged 40 to 65 years, or executives with high level of income.

  8. There are three production plataforms: - Mercedes-Benz Cars: Tourism, sports and family.

  9. - Mercedes-Benz Vans: Based on the production of vans

  10. - Daimler Trucks and Buses: Produce trucks and buses.

  11. Other sectors are • Motor racing: they has 40% of the McLaren brand

  12. Hybrid technology: Mercedes-Benz will invest 40 million € in the development and industrialization of the new generation of this hybrid cars in 2012 .

  13. They also manufacture helicopters and nuclear bombs.

  14. Mercedes-Benz offers high-end vehicles. The essential features that makes itdifferent from the rest are: comfort, performance, safety and aesthetics. Its main competitor is BMW. MAJOR COMPETITORS

  15. Behind BMV are other companies like Audi, Lexus, Ferrari and Lamborghini. Ferrari BMW

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