1 / 23

DIGITAL MARKETING MANAGER

DIGITAL MARKETING MANAGER. Mob – 9987410646 Email – luckysh4u@gmail.com https://www.linkedin.com/in/laxmanshetty/. Laxman Shetty. Website Development Blog Creation.

dstacey
Download Presentation

DIGITAL MARKETING MANAGER

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL MARKETINGMANAGER Mob – 9987410646 Email – luckysh4u@gmail.com https://www.linkedin.com/in/laxmanshetty/ LaxmanShetty

  2. Website Development Blog Creation “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” – Steve Jobs

  3. MY CREATIVE PROCESS THE WAY I WORK RESEARCH - IDEAS Research on Layout Design, Colour Combinations, Content & Image collections, Keyword Research, Competitors website analysis. DESIGN STRATEGIES Homepage content finalization, SEO implementations, Optimizing Image File sizes, Sitemap creation. SITE DEVELOPMENT Layout Designing, Banner Creations, Lead Form creation and Validation. SMOKE TESTING Website Speed Testing, Cross Browser Testing, Mobile Compatibility Testing, Functionality Testing after Website go live.

  4. WEB DESIGN / BLOG CREATION Few Links for reference 1 4 ABOUT ME CORPORATE WEBSITE DESIGNING I like to think that we each have our own "Special Power", an ability to excel at certain tasks. For some it's maths, others it's running. For me my "Special Power" is creating website a brand. http://impagroup.org/ http://www.sevenhillshospital.com/ https://www.pulsesolutions.com/ http://www.arguscmpo.com/ http://www.aicma.in/ 2 TECHNOLOGIES USED I am specialized in W3C standard HTML, CSS based Wordpress Responsive website designing. Each site thatI develop is built to be search engine friendly, using the latest development principles and techniques. 5 BLOG DESIGNING http://blog.sevenhillshospital.com/ http://www.ashahariharanblog.com/ http://www.arguscmpo.com/blogs/ 3 CAREER AND EXPERIENCE 6 E-COMMERCE WEBSITE DESIGNING I have more than 8+ years of industry experience, and have been a part of design and development projects while working with Digital Marketing Agency Argus CMPO. I have an experience designing E-commerce Website and connecting that to a payment gateway

  5. SEARCH ENGINE OPTIMIZATION(SEO)

  6. OPTIMIZATION PROCESS THE WAY I WORK COMPETITORS WEBSITE - KEYWORDS ANALYSIS In-depth website and keywords analysis to find competitors Search Engine rankings on top keywords. KEYWORD RESEARCH Primary & Secondary Keyword research using Google planner Tool, Search suggestions, Keyword discovery, Word tracker etc. ON PAGE-SEO Meta tag, Content optimization, Broken Link analysis, W3C validation, 404 Error rectification, 301 redirection, Google analytics code implementations etc.. OFF PAGE-SEO Google map listings, Article submission, Business Listings, Social media connection, Blog commenting, Directory Listings etc.

  7. SEARCH ENGINE OPTIMIZATION ORGANIC RANKING ABOVE YOUR COMPETITORS 1 4 SEARCH ENGINE SUBMISSION ICBI KEYWORDS RANKING ON 1ST PAGE Website submission to different Search Engines [Google, Bing, Yahoo, Yandex etc.] image consulting image consulting fees image consulting course fees soft skills training soft skills certification courses image management image management courses best image consulting institute in India best image consulting institutes in world top image consulting institutes in India top image consultants in India image consultant salary in India 2 TRACKING CODE IMPLEMENTATION The first things which must be done once website is live is to connect all your analytics tracking tools with Website to track the performance. 3 WEBSITE PERFORMANCE Cross Browser compatibility Testing, Website speed testing, Image size optimization, Mobile compatibility

  8. PAID CAMPAIGNS MANAGEMENT(PPC & DISPLAY)

  9. PAID CAMPAIGNS THE WAY I WORK LANDING PAGE CREATION Landing page for better User Experience, Form validation, Conversion code implementation. KEYWORD RESEARCH Keyword Research for improving Landing page performance & Quality Score improvements. AD DESIGNING Designing Ad for quality leads and conversions. A/B TESTING Running different Ads to find the best performing Ad for Quality Leads and Conversions. Adding advance JavaScript codes for CTR improvements.

  10. CAMPAIGNS RUNNING ONLINE PAID CAMPAIGNS I AM USING FOR LEADS GENERATION GOOGLE ADWORDS E-MAIL MARKETING Mail-chimp is used for Email marketing automation process. Weekly & Monthly Emailer & Newsletters are sent to the subscribers. Handling more than 1Lac Email database for the campaigns. 2 Search Network campaigns – 3000/- Per Day 1 Display network campaign – 800/- Per Day 1 Remarketing campaign – 1000/- Per Day Google Adwords Facebook Email Marketing SMS Marketing FACEBOOK CAMPAIGNS SMS MARKETING At present 11 Campaigns are running at a budget of 22000/- per day. Rapid SMS services are used for SMS Campaigns. Handling more than 60000 numbers for the campaigns

  11. GOOGLE ADWORDS CAMPAIGNS Last 30 Days Performance Data Achievements – Google recommends that getting 2% CTR is considered good for successful campaigns. I have applied several Advance Filters which helped us to get daily CTR which is above 10% .

  12. FACEBOOK CAMPAIGNS Last 30 Days Performance Data Life Time [2Yrs] Performance Data

  13. EMAIL MARKETING CAMPAIGNS

  14. SOCIAL MEDIA MANAGEMENT(SMM)

  15. BRAND AWARENESS ON SOCIAL MEDIA CONNECTING WEBSITE & SOCIAL MEDIA PLATFORMS Helps to Boost our SEO efforts for organic ranking. POST DESIGNING Using Photoshop & other online Tools to design creative engaging post. MANAGEMENT APPROVAL Getting approval from management for finalizing the post & content. SCHEDULING POST TO PUBLISH As per instructions scheduling the post to get published.

  16. SOCIAL MEDIA PLATFORMS UNDER MY OBSERVATIONS 1 4 LINKEDIN FACEBOOK https://www.facebook.com/ImageConsultingBusinessInstitute https://www.facebook.com/ImageManagementProfessionalsAssociation/ https://in.linkedin.com/company/image-consulting-business-institute https://in.linkedin.com/company/impa-image-management-professionals-association 2 TWITTER https://twitter.com/icbi_india https://twitter.com/IMPAgroup 5 INSTAGRAM https://www.instagram.com/icbi_india/ 3 YOUTUBE 6 WHATSAPP https://www.youtube.com/user/TheICBIIndia https://www.youtube.com/channel/UCjVeVZwt1SpCYSFUgKmeBgg Related post are published on our location whatsapp group before any upcoming Events.

  17. WEEKLY RECOMMENDED POST ON SOCIAL MEDIA WHAT TO POST ON SOCIAL MEDIA DEPENDS UPON THE INDUSTRY WE HAVE BUSINESS

  18. VIDEO EDITING SKILL Storytelling with Videos With my basic Video Editing skills using Adobe Premier Pro I have recently edited several promotional videos. https://www.youtube.com/watch?v=NH26eNSmoYo https://www.youtube.com/watch?v=-U4-uIxjHK8 https://www.youtube.com/watch?v=iNMI24NFXqc https://www.youtube.com/watch?v=su56aj_40NU https://www.youtube.com/watch?v=3M-qEKkR3us https://www.youtube.com/watch?v=-h6wj3BBApQ

  19. OTHER IMPLEMENTATIONS FOR ICBI BRANDING Apart from above Lead generating sources I have also implemented below things for ICBI Online Branding IMAGE CONSULTING WIKI PAGE CHATBOT CAMPAIGNS LEARNING ONLINE Outsourced Wikipedia page for Image consulting topic Chat bots are artificial intelligent chats which communicate with Website visitors on behalf of a real agent. WizIQ Virtual classroom & LMS softwareis used for students online training WIKIPEDIA FB LIVE CHATBOT ONLINE EVENTS ONLINE COURSES FB LIVE SEMINARS ONLINE EVENT MANAGEMENT Our Location center heads connects with our trained image consultant professionals, talking about changes in their lives after doing image consulting / Soft skills courses with ICBI. Online Event Registration tool is used to create a event page for people to register for events generating online pass to attend the same.

  20. OTHER IMPLEMENTATIONS FOR ICBI BRANDING Apart from above Lead generating sources I have also implemented below things for ICBI Online Branding ONLINE WEBINAR Conducting online webinars to spread awareness about image management and its important in day to day life. WEBINAR FB MESENGER Messenger Automation We also run FB Messenger campaigns andIts automation process to get targeted audience.

  21. Mob – 9987410646 Email – luckysh4u@gmail.com https://www.linkedin.com/in/laxmanshetty/ LaxmanShetty

More Related