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UNAIDS Technical Consultation on Social Change Communication: Introduction and Objectives

UNAIDS Technical Consultation on Social Change Communication: Introduction and Objectives. Barbara O. de Zalduondo Associate Director, Evidence, Monitoring and Policy Department UNAIDS. Meeting Objectives.

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UNAIDS Technical Consultation on Social Change Communication: Introduction and Objectives

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  1. UNAIDS Technical Consultation on Social Change Communication:Introduction and Objectives • Barbara O. de Zalduondo • Associate Director, Evidence, Monitoring and Policy Department • UNAIDS UNAIDS

  2. Meeting Objectives • Develop an understanding of the scope of social change communication in relation to other health communication approaches • Examine the role of social change communication in HIV prevention, with a specific focus on tackling the drivers of the epidemic • Exploring how social change communication can be taken to scale, and shown to have measurable success in reducing the number of new HIV infections. • Recommend guidance and technical support on social change communication for national AIDS programmes. UNAIDS

  3. Context of this consultation • Wide recognition of the need to intensify prevention • 6 new infections for each person newly receiving ARVs • Universal Access target setting – linked to resource mobilization • Commitment to “Three Ones” principles • Focus on harmonization and alignment at country level • Accountability frameworks – “one national M&E plan” • Over 20 years of collective experience • Models have been developed and field tested • We are working in the generational time frame of social change UNAIDS

  4. UNAIDS Memory Lane – some relevant milestones 1 1 2 3 4 5 6 7 • 1999 UNAIDS Communications Framework for HIV/AIDS • July 2000 UNAIDS meeting, HIV/AIDS and Communication for Behaviour and Social Change ........ (technical support, technical updates, best practices, etc.) • June 2005 UNAIDS Intensifying HIV Prevention Policy Position Paper • 2005-2007 Extensive national and regional consultations and activities, especially in East and Southern Africa • September 2006, UNAIDS Expert Consultation on Behaviour Change in Prevention of Sexual Transmission of HIV • March 2007, UNAIDS Practical Guidelines for Intensifying HIV Prevention • April 2007, UNAIDS Prevention Reference Group meeting calls for Standardized definitions and Quality standards for behavioural prevention You are here UNAIDS

  5. Specific scope and focus of this consultation • Will emphasize • Sharing and pooling experience and expertise from different traditions • Clarifying what is new or different when we focus communication on social change • Clarify political, technical, and/or operational ingredients to permit • Doing more • Doing better • Will avoid • Reinventing the wheel (or frameworks, or manuals) • Getting bogged down on expert issues that don’t concern policy makers UNAIDS

  6. Will feed into • Regional and country level activities to promote use of the UNAIDS Practical Guidelines for Intensifying HIV Prevention • UNAIDS Prevention Reference Group process to build consensus on the definitions, critical elements, and quality standards for key behavioural prevention activities • Caveats • We are but few... Not asking you to represent whole countries, regions, constituencies, or communities of practice • Time is short – please help us use it to maximum effect • Please give your ideas to any member of the Content Team and we will try to respond • Michael Bartos, Barbara de Zalduondo, Bunmi Makinwa, Kevin O’Reilly, Jyothi Raja, Thomas Scalway, Andy Seale, Jason Sigurdson, UNAIDS

  7. Meeting Logisticsand Housekeeping Janet Khaoya Emma Fowlds

  8. Thank You!

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