1 / 24

Looking across the voter experience

Looking across the voter experience. how design, usability, and accessibility shape voters’ paths through elections Dana Chisnell Center for Civic Design Presidential Commission on Election Administration September 4, 2013. Clear process Efficient, effective poll workers

duke
Download Presentation

Looking across the voter experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Looking across the voter experience • how design, usability, and accessibility shape voters’ paths through elections • Dana Chisnell • Center for Civic Design • Presidential Commission on Election Administration • September 4, 2013

  2. Clear process • Efficient, effective poll workers • Usability and accessibility

  3. Clear, verifiable results

  4. A margin of victory that is larger than the number of residual votes

  5. Carrying out voter intent.

  6. Cast as intended

  7. Cast as intended, counted as cast.

  8. 41 participants • geographically diverse • looked for answers on their county’s website

  9. Most-asked questions • What’s on the ballot? • Can I vote absentee? • Can I vote early? • Where do I vote? • Who’s in office now? • Do I need ID? • What’s the deadline for registering? • How do I vote?

  10. 100+ hours in polling places

  11. 100% Do I need ID? How do I vote? Can I vote early? Where do I vote? Who’s in office now? Can I vote absentee? What’s on the ballot? 80% What’s the deadline for registering? 50% 0% Preparing to vote

  12. 69% 65% 72% 60% 60% 80% 35% 12.5% Preparing to vote 100% Do I need ID? How do I vote? Can I vote early? Where do I vote? Who’s in office now? Can I vote absentee? What’s on the ballot? 80% What’s the deadline for registering? 50% 0%

  13. 69% 65% 72% 80% 60% 60% 35% 12.5% Preparing to vote 100% Do I need ID? How do I vote? Can I vote early? Where do I vote? Who’s in office now? Can I vote absentee? What’s on the ballot? 80% What’s the deadline for registering? 50% 0%

  14. Leave Check in Get a ballot Get a sticker Mark the ballot Cast the ballot Get in the queue Get to the polling place Find polling within the building Figure out where to go first Voting at the polling place Good Bad

  15. Check in Get a ballot Mark the ballot Get in the queue Get to the polling place Find polling within the building Figure out where to go first Voting at the polling place Good Bad

  16. Mark the ballot Voting at the polling place Good Do I know about all this stuff? How do I mark my choices? Should I vote on everything? What do I do if I don’t know anything about these judges? What if I get it wrong? What is this Vote for 3? Why didn’t they tell me there were more on the back? Bad

  17. Check in Get a ballot Mark the ballot Leave Cast the ballot Get a sticker Get in the queue Get to the polling place Find polling within the building Figure out where to go first Voting at the polling place Good Bad

  18. Voting at the polling place Good Leave Check in Get a ballot Get a sticker Mark the ballot Cast the ballot Get in the queue Get to the polling place Find polling within the building Figure out where to go first Bad

  19. Voting at the polling place Good Leave Check in Get a ballot Get a sticker Mark the ballot Cast the ballot Get in the queue Get to the polling place Find polling within the building Figure out where to go first Bad

  20. Journey maps look at experience holistically Benchmarking Showing improvement over time

  21. Voting at the polling place Good Leave Check in Get a ballot Get a sticker Mark the ballot Cast the ballot Get in the queue • Checklist: test and measure • Can voters: • find the information they need? • find the correct place to sign in? • read all signs easily? • understand what is allowed in the polling place? • read all of the information on the ballot easily? • navigate the ballot to find all contests and ballot questions? Get to the polling place Find polling within the building Figure out where to go first Iffy Bad

  22. Voting at the polling place Good Leave Check in Get a ballot Get a sticker Mark the ballot Cast the ballot Closing the gap Get in the queue Get to the polling place Find polling within the building Figure out where to go first • Make signs easy to read • Provide clear information about behavior in the polling place • Use plain language • Use icons to reinforce instructions • Use mixed case • Use big enough type • Pick one sans serif font • Use contrast and color to support meaning • Show what’s most important Iffy Bad

  23. Design matters throughout the experience. • Testing and measuring through usability checks can make it easy to make and see improvement over time.

  24. Dana ChisnellCenter for Civic Design dana@civicdesigning.orgcenterforcivicdesign@gmail.com civicdesigning.org@danachis@ChadButterfly

More Related